Posted in Shopkeeping talk, tagged christmas, holidays, profit, resale shopkeeping on December 14, 2017|
I recently opened a broadcast email from a consignment shop owner which offered a deal. She wrote:
Now, think about this. A holiday gift-giver has decided that she’ll purchase a $100 gift certificate for her mother, daughter, employee or friend. You tell her she can have it, and KEEP $10.
As opposed to an offer like
Now what’s the difference in these two offers?
Posted in Shopkeeping talk, tagged advertising, blogging, christmas, Facebook, holidays, resale shopkeeping, web on December 12, 2017|
Here’s an email subject line that caught my eye today:
Now, wouldn’t that be a great opportunity for YOU to get your email list folks thinking about shopping in your shop for the holidays? You could link to a gallery of product photos... a collage… a Facebook album or Instagram or Pinterest or blog entry.
Or for the time-pressed, just put the pix in your email… then (of course) link the email to your social media.
Choose a price point that would be reasonable for your clientele… not too high, not too low. You want to show value, not how cheap they could be, ’cause holiday gift-giving is all about the delight, not the savings.
Then, closer to December 25? Do a repeat with “stocking stuffers” for a lower price point. If your clientele is anything like me, around that time I’m always worried that I don’t “have enough”!
Posted in Shopkeeping talk, tagged accepting, christmas, consignors, holidays, profit, resale shopkeeping on December 8, 2017| 2 Comments »
Joyful no more, holiday merchandise on December 26.
Holiday-specific consignment goods for sure have a drop-dead date… and it’s for sure, the day AFTER whatever holiday. So should you stop taking Christmas-related items in… on December 1? December 5? October 25 (if your consignment period is 60 days) or September 25, if it’s 90 days?
After all, the MOST (more…)
Posted in Shopkeeping talk, tagged advertising, christmas, Facebook, holidays, resale shopkeeping, social networking, Twitter, web on December 6, 2017|
is to figure out what they’re thinking now, and how your business can solve that need/ want/ wish. And December, full of events, gift-giving, family doings, is perfect for this! So let’s think about what they’re thinking about, and how we might (more…)
Posted in Functional Friday, Shopkeeping talk, tagged christmas, holidays, resale shopkeeping, social networking, success, web on December 1, 2017|
If you’ve run out of ideas about telling your customers how wonderful resale is for the holidays, here’s 50 angles you could use:
50 Days & 50 Ways to Have a Merry Recycled Holiday
It’s a blog written directly for the public, with all the ways to use resale shopping to have an eco-friendly celebration. This link takes you to the start page of the blog, and from there you can explore:
Day-by-day: Use the calendar to click on each day… there’s one post per day.
or
By topic: there’s 5 categories to choose from just below that calendar.
Check it out, and feel free to link to any of the 50 resale-centric, consumer-angled posts there!
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 