Sometimes, TGtbT.com, HowToConsign.com, and our blogs and social media accounts* post something that might, well, deserve a little more audience.
Now here’s not only a clever coupon for your resale shop… it’s the ideal way to
get your e-mail list folks actually opening and reading your broadcast email.
The end of this newsletter, full of great photos of incoming merchandise, jewelry selection, and special handbags, was a coupon saying:
15 % Off Any Item Pictured in this Newsletter
(Items subject to prior sale/ Offer expires [date])
.
Our thanks to Classic Collections in Palm Beach FL for this terrific idea. You remember her shop from the NARTS Bus Tour a few years back… the one with the $35,000 handbag (resale price!)
Posted in Shopkeeping talk | Tagged advertising, coupons, email | 10 Comments »
In social media, it’s all about how you can grab your friends/followers/ fans’ attention AND get the message across to them in a nanosecond.
You know Continue Reading »
Posted in Shopkeeping talk | Tagged advertising, blogging, Twitter, web |
Need a display idea for the Vernal Equinox, which is March 20 this year?
How about Continue Reading »
Posted in Shopkeeping talk | Tagged display, resale shopkeeping, small business |
Style is one of the reasons people shop consignment, resale, and thrift shops. But what is style? As Continue Reading »
Posted in Shopkeeping talk | Tagged perceived value |
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Auntie Kate The Resale Expert 