What if you could motivate more people to come into your shop?
Your staff can help you build traffic with their own business cards! It’s simple, cheap, and foolproof. As an added bonus, your crew will realize that they are an important factor in your continuing success. Each of your staffers encounters many people in their life outside of work: all these people deserve a warm thank-you and an acknowledgment that their extra effort is appreciated. And who better to thank them than someone who also deals with the public and knows how important good service is? *
And you could get them to come in more often?
Promote, maintain, and use your want list for items customers are looking for. Can’t fulfill their request in a month or so? Call them and tell them you’ll continue looking if they would like you do (and do try to mention something else that you do have that they might like!) *
And you could tempt them into buying more on each visit?
Imagine the possibilities for increased sales with the same traffic in your store you now have. Examine how many people leave your store without a purchase. Now calculate that if you managed to satisfy the needs of just one in ten of those “walkers”, and sold them just one item… how much more would you sell each day? Exciting, isn’t it? And believe me, those people aren’t “just looking.” All those customers need is a nurturing atmosphere in which to explore, examine, try, and think about what you are offering. *
Then, you’d have enough customers.
* Just three thoughts out of this TGtbT.com Product for the Professional Resaler.
From 10 Steps to Build Bigger Sales all the way thru to How to Increase Store Traffic, this TGtbT.com PDF booklet is chock-ful of ideas to increase your bottom line by moving more product every day. Get it in your email Pretty Darn Quick.
Auntie Kate The Resale Expert 