Recently, Sharon Munroe of Little Green Beans in Austin TX, sent me an intriguing link she thought might be helpful for her fellow HTC Sponsors.
Name badges stay on the side of a filing cabinet when not being worn.
Posted in 5- Minute Fixes, Shopkeeping talk | Tagged employees, resale shopkeeping, small business, starting a consignment shop | 2 Comments »
Resalers can raise eco-awareness
As tomorrow’s Earth Day, some thoughts about running your green resale business to be ever greener
- What does it mean to be a green business?
- 8 Simple Ways to Green Your Business
- 7 Free Tools to Green Your Business
and from AuntieKate, a quiz called How many Earths does it take?
and best of all, 5 quick-quick things you can do right now to celebrate tomorrow, Earth Day, with your Facebook fans, Twitter followers, blog readers, email subscribers.
Posted in 5- Minute Fixes, Shopkeeping talk | Tagged resale shopkeeping, web |
We were talking about customers wanting to be guided to value in yesterday’s post.
Then someone reminded me of Clothes Circuit in Dallas, which reminded me of this photo I took there of their hangtags:
Clothes Circuit helps guide their shoppers:
they have hangtags on Designer goods and no hangtags on standard goods…
then this hangtag/ classification, Fashion Edge, the “bridge” price points/brands, on things that are in between the true luxe brands and the average.
Helps customers navigate the balance between desire and their personal budgets, with the added bonus of making any shop look like a “real” shop.
Posted in 5- Minute Fixes, Really good ideas, Shopkeeping talk | 5 Comments »
A few days ago, The New York Times ran an article, Sometimes, We Want Prices to Fool Us, on the J.C.Penney misstep. They came to the same conclusion that I foresaw 10 months ago, but that’s not what I want to talk about today.
There’s a very basic retail truth at play in the Penney predicament, one that is especially pertinent to our resale industry here, and I quote the Times article:
How much do you think this WAS?
“they do not have a good sense of how much an item should be worth to them and need cues to figure that out.”
How can consignment, resale, and thrift shopkeepers use this truth to help their shoppers shop, and their shops prosper?
I think there’s a simple, simple, “5-Minute Fix” that works well on so many of the goods you have. A simple comparison, on the price tag, will explain to your customer why that gently-used whatever is worth the price you’re asking… and tell them that indeed, yes, even a $200 or $999 item is a screamin’ DEAL.
So go ahead. Add the words “This was $869 new” to the price tag on that sequined gown. Clip the web page that shows the Brown Jordan patio set was originally $2750 and slide it into your plexiglass sign holder on the table. You don’t want to do this with every single piece in your store (yes, it would be too costly to research and label each!) but for those things you fear will encounter price resistance: take the five minutes. It could mean not only quicker sales, but incredible word-of-mouth. “I got this at HerStore… and I only paid $200 for a dress that was almost a THOU new!”
If you didn’t read the June 2012 post and the articles linked there about shopper psychology, here it is.
Posted in 5- Minute Fixes, Shopkeeping talk | Tagged resale shopkeeping, selling, word of mouth | 3 Comments »
Click the image for more Deja Vuesday posts that are too good to be threw from TGtbT.com
Deja Vuesday
where you can visit a gently-used, blog post in case you missed it the first time. It’s even better the second time around.
Are you targeting your marketing efforts properly? Quality, condition, and stylishness in your incoming makes your shop grow. Think about it, whether you’re aiming to attract consignors, sellers or donors.
Attracting the High-End supplier.
Posted in Deja Vuesday, Shopkeeping talk | Tagged buy-outright, consignors, resale shopkeeping, small business, Thrift |
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Auntie Kate The Resale Expert 