It always drives me crazy, as the self-appointed consignment/ resale/ thrift guru, to see a shop pass up a great opportunity. Like
Posted in economics of resale, Shopkeeping talk | Tagged advertising, small business, web | 1 Comment »
Over on Facebook, there’s been a discussion amongst consignment, resale, and thrift shopkeepers about Frequent Buyer Cards and electronic loyalty programs. I was particularly struck by Patty’s remark: Continue Reading »
Posted in Shopkeeping talk | Tagged promotions, word of mouth | 8 Comments »
Okay, it’s time for me to condense 562 pages of notes about why consignment, resale, and (yes even) thrift shops should have a blog. Yes I really do have reams of info, graphics, links and resources that will help shopkeepers build their businesses with a shop blog. My opening session workshop,
Who, ME Have a Blog?
will be stuffed with ideas and excitement right after the keynote.
Kate gets so excited giving workshops that her bra straps just quiver with enthusiasm and her name badge does somersaults.
But since my workshop at NARTS Conference is limited to 45 minutes (plus 15 minutes for questions), I’m gonna have to limit my presentation. They won’t let me have the room all day. Besides, who wants to listen to me all day long when there are other fascinating workshops to attend. Like my second workshop, Putting your Right Foot Forward at 4:30.
So I need your help. Even if you won’t be in the room when I do my thing.
Use the comments, below.
Tell me if you have a blog. Tell me if you don’t. Tell me if you have one but you’ve abandoned it.
Tell me why you love it or hate it. What is keeping you, perhaps, from having a blog. Tell me how often you aim to create a blog entry. Tell me what you fear about having a blog. If you’re brave enough to allow me to use your blog as a case study, include its URL.
Here’s what you don’t need to tell me: “I hate blogs and never read them.” (you’re reading one right now. ) “I will never have a blog.” (Well that’s fine. There’s lots of other workshops to attend, including some I will be sorry to have to miss.) “I hate to write.” (I’ll tell you what to say and even show you some almost-keyboard-free ways to fascinate your followers.) “I’m too #%&# busy to have a blog.” (I will stun you when I show how it’ll take less time than you now spend on social media. )
So:
- Tell me if you have a blog. Tell me if you don’t. Tell me if you have one but you’ve abandoned it.
- Tell me why you love it or hate it.
- What is keeping you, perhaps, from having a blog.
- Tell me how often you aim to create a blog entry.
- Tell me what you fear about having a blog.
- If you’re brave enough to allow me to use your blog as a case study, include its URL. If you’re not, no worries.
You’re the experts on what you want to know.
Posted in Shopkeeping talk | Tagged blogging, NARTS Conference, profit, resale shopkeeping | 16 Comments »
Kerri wrote:
I offer free giftwrapping in my store. We’re getting more and more customers ask if we sell cards–kid’s birthday, baby shower, etc. to go along with the wrapping, and we do not have any at this time. Does anyone have a reasonably priced source for cards? Thanks in advance.
I’m sure that some of our shopkeepers have some wholesale resources to share with Kerri, but here’s a nifty Continue Reading »
Posted in Mailbox: 1-on-1 Advice, Shopkeeping talk | Tagged accepting, sea of sameness, shop local | 4 Comments »
If it weren’t for the mothers of the world, I truly believe there would be a lot less charity in the world.
Mothers drive the charity bus. They’re the Continue Reading »
Posted in Shopkeeping talk | 2 Comments »
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