Well, it’s springtime and I’m cleaning out the TGtbT.com web site. I ran across a page probably none of you have seen… or at least, Continue Reading »
Posted in Kate's Must-Sees, Shopkeeping talk | Tagged resale shopkeeping, small business | 5 Comments »
It’s Friday the 13th. Hope you’re not superstitious. And that Continue Reading »
Posted in Shopkeeping talk |
It’s the easiest, cheaper, most time-effective way to build loyalty in your consignors, sellers, donors and customers. Write thank-you notes. Several a day. Every day. Nothing beats a handwritten personalized note from a merchant for advertising, and for building loyalty, repeat visits and astounding word of mouth.
But it’s also the most widely-ignored advice I have ever had the pleasure of offering.
I finally figured out why.
‘Cause it’s Continue Reading »
Posted in Shopkeeping talk | 6 Comments »
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Deja Vuesday
where you can visit a gently-used blog post in case you missed it the first time. It’s even better the second time around.
Well, are you tired yet Continue Reading »
Posted in Deja Vuesday, Shopkeeping talk | Tagged resale shopkeeping, small business |
Under-promise and over-deliver. UPOD. You’ve heard that before.
The idea behind UPOD is that people are most favorably influenced by great service they don’t expect, rather than great service they do expect. (Emphasis mine.)
Now that’s the secret to great word of mouth. Without stressing yourself or your staff out.
It’s so simple you’ll smack your forehead and shout Boy Howdy.
Just, surprise them. Treat them to those coasters or bangles or whatever they’re debating they want to add to their purchase. Have a cold bottle of water ready to offer that thirsty customer. Hand out store money for their next visit. Offer to snap him in that suit so he can ask his mother-in-law in Topeka if it’s suitable. Grab a pair of neutral slides so she can see how the dress will look when she’s not wearing sneakers.
Posted in 5- Minute Fixes, Shopkeeping talk | Tagged perceived value, resale shopkeeping, small business | 1 Comment »
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