Just like TV commercials, there’s an overload in email in boxes starting now as every merchant seeks to direct the dollars spent into their coffers. If you plan to send emails Continue Reading »
Posted in Shopkeeping talk | Tagged advertising, email, small business, web |
Click to see KidBiz: It's Not Child's Play
Do you sell kidstuff? Show parents how much they can get for half the price in your shop!
Take a look at Continue Reading »
Posted in Not-for-Profit Resale, Shopkeeping talk | Tagged advertising, kidswear, merchandising, selling, web |
Have you noticed the new header here on Auntie Kate the Blog? I’ve been freshening up for the holiday shopping season, and I hope you are as well.
Little things (like my header here) put us all in the shopping mood, don’t they? But we in resale tend to feel Continue Reading »
Posted in economics of resale, Shopkeeping talk | Tagged christmas, holidays, merchandising, selling, shop local | 2 Comments »
Recently, “Our Thrift Store” (yes, they use the quotation marks) has had a
10 Days 10 Bags
campaign, to inspire the non-profit store’s fans and friends to go through their homes and bring in items they can resell.
To make the task more fun (and less overwhelming!), the store suggests going through a room a day with this checklist, found on their Facebook Events page.
Isn’t this something you could use as the backbone of a similar idea for your shop?
Imagine your blog. 10 days of entries, highlighting various areas of a home, with a checklist of what they can bring in. Make it “suggestive” rather than a dry recital of “knick-knacks, jewelry, shoes.”
For example,
Day 4, we’re tackling the Master Bedroom:
- That scented candle that was a hostess gift that you’ve never taken out of the cellophane.
- The necklace your husband insists looks like penny candy, and the baroque earrings that simply overwhelm your delicate features.
- Bottom of the lingerie drawer: the bras you never had the nerve to cut the tags off of, yet alone wear. The fishnet tights still in their package from last Halloween.
- Be honest. Just because you spent too much on those shoes you can’t walk in, is no reason to condemn them to a lifetime in the dark. Bring them in; we’ll find them other tootsies to sparkle on.
And because you, clever shopkeeper you, have connected your blog to your FB and Twitter accounts, every day for 10 days, you have a motivating social media message that could bring you wonders you (and your donors, consignors, sellers) never even thought about before!
Of course, you’ll turn your ten little suggestion lists into a bag-stuffer for continuing use or as part of your “how-to” handout.
Many thanks to our NFP peer! Visit “Our Thrift Store”.
Posted in Not-for-Profit Resale, Shopkeeping talk | Tagged consignment, home decor, resale shopkeeping, Thrift | 3 Comments »
Click the image for more Deja Vuesday posts that are too good to be threw from TGtbT.com
Deja Vuesday
where you can visit a gently-used, recycled, and even restyled blog post in case you missed it the first time. It’s even better the second time around.
Without further ado, for Deja Vuesday today may I present a post that is even MORE important in this season when you’re fighting for your share of
Holiday Traffic Continue Reading »
Posted in Deja Vuesday, Shopkeeping talk | Tagged advertising, social networking, Twitter, web |
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