Think about our attention span now, 5 years in!
You know what they say about people, now that they spend so much time on the internet:
People are easily bored. Even when they want something, they only want it if it’s readily available and completely obvious.
So what to do, when you have a B&M store and you want to entice your customers to become regular visitors and buyers?
You have to make Continue Reading »
Posted in Shopkeeping talk | Tagged customers, Facebook, sea of sameness, web | 1 Comment »
Do you and your crew get this question a lot? Could it be because
Posted in 5- Minute Fixes, Shopkeeping talk | Tagged advertising, employees, resale shopkeeping, small business | 3 Comments »
A shopkeeper with four years under her belt was upset that people STILL said to her,
She felt that they were being belligerent, but I’m guessing they were just Continue Reading »
Posted in Shopkeeping talk | Tagged customers, resale shopkeeping, small business, word of mouth | 6 Comments »
Click the image for more Deja Vuesday posts that are too good to be threw from TGtbT.com
where you can visit a gently-used, blog post in case you missed it the first time. It’s even better the second time around.
Did you forget to plan for Earth Day? April is such a busy season for most of us that it gets overlooked. We MEANT to plan some event, celebration, promotion…and we want to help the earth, but we dropped the ball. Or did we?
Posted in Deja Vuesday, Shopkeeping talk | Tagged Facebook, social networking, web |
How’d you like every single residence in a targeted area of your community to get your flier in their mailbox? Without your having to sort for bulk mail (oh the horror!), know their adresses or even their names? Yes, it can be done, for way less than you think.
Take a look at the postal routes in your shop’s market area. This is fascinating even if you decide not to use EDDM. You can see census data for each route: age range, number of people in the household, average income… and of course, how much it would cost to use EDDM.
For example as in my graphic, it would cost one more time, my legacy shop in Columbus OH, 18 cents each to reach all the 730 addresses in the nearby neighborhood which has an average household income of well over $100,000.
Posted in economics of resale, Shopkeeping talk | Tagged advertising, consignors, customers, resale shopkeeping |
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Auntie Kate The Resale Expert 