A flurry of compliments can look like Continue Reading »
Sure, you know how to approach a customer. But do your helpers or volunteers?
Here’s 4 easy steps to teach them.
1- Let her get out of your landing zone. Whether you call it your entry, your foyer, or your landing zone, this area of your shop serves as a spot where a customer can Continue Reading »
Posted in Shopkeeping talk | Tagged customers | 7 Comments »
Word of mouth is everything, right? You do everything you can to get it: spectacular customer service, memorable 
display windows, imaginative and effective promotional events, awesome ads. You Facebook and tweet and blog until Continue Reading »
Posted in Shopkeeping talk | Tagged advertising, employees, promotions, word of mouth |
Don’t you sometimes wish that more people followed Mae West’s advice?
I like my clothes tight enough to show I’m a woman, but loose enough to show I’m a lady.
Posted in quotations of use, Shopkeeping talk |
If your shop runs true to form in the resale industry, it probably doesn’t have nearly as many hooks as it needs, especially those temporary places for items sold, items being returned, items being discussed need. Wall space is all used up; there isn’t enough space at your counter for a clothes tree, so you end up putting those things on hangers flat down on the counter. Thereby knocking over the pencil cup, getting ball-point pen on that lovely silk dress, and/or snagging the adorable vintage mohair sweater.
What you need is Continue Reading »
Posted in Shopkeeping talk | 7 Comments »
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