You probably already have enough customers.*
A customer in motion stays in motion.
Persuade current customers to buy more, more often, for more.
Turn a current customer into a more customer.
To keep and develop Continue Reading »
Posted in economics of resale, Shopkeeping talk | Tagged Products for the Professional Resaler, selling, small business |
Hurry, hurry, hurry…everyone is, or at least feels like she should be…pressed for time.
And that includes your consignment shoppers, your resale customers, your thrift store browsers. Not to mention consignors, sellers, and donors.
And chances are, they’re more concerned with time than with Continue Reading »
Posted in economics of resale, Shopkeeping talk | Tagged customers, perceived value, selling | 3 Comments »
You know you need lots of prom dresses, and even more accessories, to make a big splash in your consignment, resale, or thrift shop this year…but
it’s all too easy for your suppliers to forget
that they have such things to pass on to another. It’s imperative that you remind them…and let them know that they can Turn Their Cluttered Closets into Cash as HowToConsign.com says!
Don’t hesitate Continue Reading »
Posted in Shopkeeping talk | Tagged accepting, advertising, email | 2 Comments »
Don’t know about you, but when I open my email, my main mission is
Search and Destroy.
Yes indeed. My main goal while looking at my email is to get my in-box down to a manageable size. So, out goes:
- The obscure. A subject line which doesn’t say much, for example Special Savings…versus what this emailer was REALLY offering which was Thursday, Friday and Saturday 30% off your purchase… which is MUCH more motivating, don’t you think?
- The ones who can’t bother to telegraph their intent to me: what would possibly make me intrigued enough to open Something we think you’ll “Like”? To be quite blunt, what YOU think…doesn’t interest me. Remember the WIIFM! How about…You asked for it, We Heard!
- The boring. Ho hum so what, 50% sale extended thru Sat? I mean, all that tells me is that the sending business is DESPERATE…and goodness knows, I am not so pitiful that I have to shop at a desperate shop, do I? How about…The Sale for Busy Folk?
- Stuff that doesn’t tell me anything I find useful today. If an email subject line focuses solely on a topic of interest to only a segment of your shoppers, expect the non-targeted to ignore it. New M&D in doesn’t interest those who don’t want M&D (and those who don’t know what M&D is) How about… New M&D and Great Books Too! which offers a wider interest?
Email is not a medium to wax eloquent in.
Say it fast, say it plain, say it so it will either be memorable or so intriguing that the recipient will come back to it. Your goal is to have your recipients read your email. Second best, to have them save it for another, more leisurely day. Worst-case-scenario? You don’t want them to mark you as spam. So make your emails worth their attention.
Posted in Shopkeeping talk | Tagged advertising, email, web | 7 Comments »
Does your resale or consignment or thrift shop carry a good number of small wall decor items?
This “garden arbor” style of entry, set flush against the store’s entry, could be a great way to not only give you a bit more hanging display space, but also Continue Reading »
Posted in Not-for-Profit Resale, Shopkeeping talk | Tagged display, sea of sameness | 1 Comment »
The Blog of
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
-
Join 2,063 other subscribers
Let’s be Social
Meet Kate
What Kate said about:
When Kate said it:
Read more about:
accepting accessories advertising blogging buy-outright christmas competition consignment consignors customers daily operations display email employees Facebook Halloween holidays home decor HowToConsign.com learn a lot markdowns merchandising NARTS Conference perceived value Products for the Professional Resaler profit promotions resale shopkeeping sea of sameness selling shop local small business social networking starting a consignment shop success thought for the day Thrift Twitter web word of mouthMost Popular Posts
Auntie Kate The Resale Expert 