It seems like the neutron bomb has fallen on many consignment, resale, thrift shops…leaving everything intact except for people.
Least, that’s how it looks when I see shop photos many times. Lonesome. Unoccupied. Empty. Deserted. Cheerless. Forlorn. Desolate.
Where’s the subliminal “community acceptance” message? The in-your-face “boy this is a popular shop they must have great stuff”? Or even the “gosh, will I look like THAT if I shop there?” wishful thinking.
People, people. Put people in your photos. Even just one can make all the difference.
Or failing that, mannequins.
Liven it up! Make it look like it’s fun to shop in your store. Befriended. Cheerful. Together. Popular.
Make it seem like THE place to BE.
Here’s an idea: invite all your Facebook fans over one evening. (Might as well get SOME use out of them.) Ask them to dress in white tops, black or khaki bottoms (you want your shop to shine; the fans are really only props but we won’t tell them that.) Use them as your models. When you’ve got the shots you want (and only then!), break out the pizza and beer or raspberries and champagne.
Posted in economics of resale, Shopkeeping talk | Tagged advertising, social networking, web | 9 Comments »
Ta-ta for a bit, dear readers…I’m off for 4 days of wild abandon at the NARTS resale, consignment, and thrift conference. If you’d like to follow my adventures there, pop on over to KateAtNARTS.
See you back here, after I get my yearly dose of advice, adventures, and amazing friendships there!
If you’d like to read up on what happens/ happened at NARTS Conference in the meanwhile, here’s a whole weekend’s reading.
Posted in Shopkeeping talk | Tagged NARTS Conference |
This is what I get when I ask Google: "What day is today?" Now I am thoroughly confused. Somehow, I ended up at a wedding in China. And the Great Wall is like, downloading into the groom's head. Gotta love the Internet. Even if the Chinese can't.
I know, I generally point you to a past post that seems relevant today on Tuesdays, and today’s Continue Reading »
Posted in Deja Vuesday, Shopkeeping talk |
And $1000 this month in your consignment or resale shop, and just imagine in the next year.
Kate challenges your thinking, points you in the right direction, and gets you thinking. Here’s some “best” blog entries.
1 & 2: Enhance what potential clients learn about your shop. Free.
Is it time to Continue Reading »
Posted in economics of resale, Shopkeeping talk | 1 Comment »
Lots of consignment, buy-outright, thrift shops opening up.
TGtbT.com, my web site, has sold more operations manuals this year than in any other year. NARTS Conference is going for a new record number of attendees, after setting a record last year. The shop I volunteer at is having its highest year in over four decades…and this, in a market area that is considered one of the hardest-hit by the economy (and the most appalling Continue Reading »
Posted in economics of resale, Shopkeeping talk | Tagged resale shopkeeping, thought for the day | 15 Comments »
