Click to add to your Resale Business Library
Pull your pakaways. They’ll do more for your business at a later date than they will right now.
Posted in economics of resale, Shopkeeping talk | Tagged christmas, Halloween, profit | 4 Comments »
Don’t know where to start with a blog? Here. Advice and a Product for the Professional Resaler!
Let your readers help you choose a font for your shop name, a color for your walls, and anything else you’d like an opinion on.
Post (in-focus, captioned, non-date-stamped) photos of what you’re experiencing. From the bare bones of your new location to your leasing agent toasting you in champagne in the local watering hole. From your nephew lugging in racks to your Grandma polishing the mirrors. The overloaded van and the mess you’ve made of computer cables.
Everyone loves to peer in on other people’s lives. Witness the reality TV trend. Build yourself a following, a batch of folk who have a STAKE in your success.
Show yourself as a REAL person. Show your vulnerabilities, your concerns, your goals and ambitions. Let your viewers follow your journey.
Need a French Provincial desk to serve as your sales counter? Let them tell you where you might find one. Ask if anyone knows where you can find some slub-silk drapes for your dressing rooms or which newspapers they read. Wanna fill your under-construction windows with glossy shopping bags from classy stores or need a wing-back for your husband chair? Chances are, your audience can help guide you. Heck, they might even be TICKLED to give you just what you need. I got a 4 x 8 foot Parsons table that way… she was thrilled to be rid of it, I used it for 20 years.
Of course, you’ll print up business cards saying “Follow our journey from dream to the best consignment shop in MyTown” and hand them out all over village/town/city.
And just think. A few weeks after you open, you can have a party for your blog followers, to thank them for their support…and of course, to have yet another occasion to point out the community support your new shop has. And to build a core group of advisers to whom you can go, as the months and years pass, for their opinions and support. All this, just with an online “diary”… AKA blog. You can even set up your blog to post automatically to your social media… and then you can repost and repost until everyone who follows you is drawn into your “journey.”
Posted in economics of resale, Shopkeeping talk | Tagged advertising, blogging, starting a consignment shop |
not to mention 1474 comments in 14 categories.I mean, Auntie Kate the Blog is a wonderous resource, but there’s only so many hours in the day.
with what our viewers (over 750,000 so far!) and I consider the best of Auntie Kate the Blog.
It’s not complete, but for today it is. Only so many hours 😉
After you’re done here, check out TGtbT.com’s free articles, the Messy Back Room, and what you need today, a swing shop to ease into the coming fall season.
Posted in economics of resale, Shopkeeping talk | Tagged profit, resale shopkeeping |
And that doesn’t count the 28 under a sub-heading (one day I got organized; the 165 things were DISorganized days.)
And that doesn’t count the to-do list on my monitor desktop, the to-do list on a yellow legal pad on my real desktop, nor the 3 calendars I maintain.
I can only Continue Reading »
Posted in economics of resale, Shopkeeping talk | 6 Comments »
My friend Irene Mylan of Clothes Circuit in Dallas TX has just earned some consignment bragging rights. Her shop’s now a Google Favorite Place!
You can get your business on its way to being a Google Favorite Place too.
And I cannot WAIT to show y’all Irene’s incredible shop on the NARTS Bus Tour next June. Everyone, start saving some investment funds so you don’t miss Conference in 2011. A great place to start to accumulate these extra profit dollars is with 10 Simple Ways to Make $10,000 more a year
Heck, even if you only used half these simple ideas, you’d still have plenty of funds to go to join us at Conference! Split up the implementation of all 10 ways with your manager, and you both get to come!
Posted in economics of resale, Shopkeeping talk, Used Stuff in the News | 3 Comments »
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