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How are you smarter than the other consignment shop?

January 14, 2010 by Auntie Kate of Too Good to be Threw

What makes a customer walk in YOUR shop door and not the other shop's?This time of year’s a good time to examine why you are…or aren’t… better than your competitor. And why. And to plan out what you can do about it.

There are 20+ consignment and resale shops in my area. So how come I only ever visit 3 of them?

Oh, okay, I will visit several other consignment/ resale shops in town…if I happen to be driving by and if I happen to have some free time. But how Continue Reading »

Posted in Shopkeeping talk | Tagged , , | 2 Comments »

Wacky Wednesdays Begin TODAY: Win Something!

January 13, 2010 by Auntie Kate of Too Good to be Threw

Wacky ideas for resalers welcome at AuntieKate the Blog

Today’s the start of a new feature here on Auntie Kate the Blog/ where Kate gets to hector, lecture, and browbeat the good shopkeepers of Resale-dom. It’s Wacky Wednesday!

All you have to do to be entered into our random drawing is add your helpful comment to this post. What’s your thought, your idea, your angle on today’s topic?

Today’s topic: Spring!

What are you Continue Reading »

Posted in Shopkeeping talk | Tagged , , | 28 Comments »

Is it time to HOARD used goods? A message for consignment and resale shops…even thrifts!

January 12, 2010 by Auntie Kate of Too Good to be Threw

It’s quite possible we’ll be looking at a shortage of good quality incoming, what with the “difficult economic times” now going Wouldn't it be great to be able to pull the next season down from the attic?into its second or third year. Consumers aren’t buying as much, and when they do they buy cheap…cheap as in stuff that is basically not resalable. What to do? Well, you might consider

Hoarding.

Why sell Continue Reading »

Posted in economics of resale, Shopkeeping talk | Tagged , , , | 3 Comments »

Talk about we-we-we

January 11, 2010 by Auntie Kate of Too Good to be Threw

Your “About Us” page doesn’t read like this one, does it? Email Marketing Software Tools and Email Tracking Software Tools.

(For those of you who cannot slog through it, for the record there are 25 uses of we, us, and our. And 3 uses of the word you.)

Marketing secret: the “About Us” page? That terminology? It’s simply shorthand for “What we can do for you.”

Nobody in your business world really wants to hear about you, your innermost thoughts, your fears and your dreams. They don’t give a fig about your mission statement. They just wanna know WIIFM. So give it to them.

More:

Posted in Shopkeeping talk | Tagged , |

Before the Bag Sale the Big Tag Sale: a consignment and resale technique

January 9, 2010 by Auntie Kate of Too Good to be Threw

Big Tag Sale at Changes in Athens AL“Bag Sale”…the very name makes resale shopkeepers salivate. Move this stuff! Let’s clear it out to make room for incoming! Sell ’em bunches of stuff, armloads, bagsful!

All very well and good, and certainly bag sales and dollar racks and BOGOs are Continue Reading »

Posted in Shopkeeping talk | Tagged | 14 Comments »

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