This is a great time of year to think about what would up the joy quotient in your business and to figure out how to do it. After all, January’s not the cheeriest month and folks are hungry for some fun. How can you make your shop the go-to place when your clientele needs a little treat? Here’s three ideas for glee that might get you started:
Whether it’s a Continue Reading »
Posted in economics of resale, Shopkeeping talk | Tagged competition, customers, perceived value, promotions | 4 Comments »
Just a little further note on yesterday’s entry about how important wording is in
the resale and consignment word: Spelling is vital, too. As per the following example.
I SWEAR to you that I DID NOT make this up. Here’s a blog entry I just happened to run across two years ago. I saved it for just such an occasion as this.
Last year my goal was Continue Reading »
Posted in Shopkeeping talk | Tagged thought for the day | 7 Comments »
Today’s post for consignment and resale shop owners was going to be about now being a good time to make consignor agreement changes.
I went looking and found some agreements that made me cringe. Wording that shows that the writer forgot the REASON for putting her/his info on the web: to entice potential clients to come to the shop.
So today let’s talk about how your agreement is presented. Without careful consideration, your wording can sound like Continue Reading »
Posted in Shopkeeping talk | Tagged accepting, consignors, web | 10 Comments »
Take a tattered or Continue Reading »
Posted in Shopkeeping talk | Tagged display, recycle, sea of sameness | 1 Comment »
Been too busy so far to choose some business-improving New Year’s Resolutions? Well, Auntie Kate is here to help.
1- Get a plan. Make up your Public Relations Plan and take advantage of REAL social networking…the kind that happens in your community.
2- Learn how to put your Press Kit together. While you may not want to pay $80 to put a single press release on this site, their PDFs are helpful and applicable to other venues.
3 – Use your mailing list to its max. Broadcast email and snail mail.
4 – Collect and use customer testimonials. Aim for getting a good one every week.
5 – Learn to fully use Facebook to its full potential to better your business.
Posted in Shopkeeping talk | Tagged profit, small business, web | 4 Comments »
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