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Okay, we’re closing in on Conference. If you’ve done all the things I recommended in my previous post about preparing to get the most out of NARTS Conference in San Antonio, here’s your checklist for 3 weeks out.

Dennis and Elizabeth Kucinich from his web siteI assume that someone from the campaign headquarters of Dennis Kucinich had a hand in a Cleveland Plain Dealer newspaper reporter’s following Elizabeth Kucinich around shopping at Cleveland resale shops.

Sounds like she found some bargains, huh? Maybe she read about the joys of shopping consignment and resale at HowToConsign.com, our consumer-friendly site.

Campaigning for a bargain
Wednesday, May 30, 2007 Evelyn Theiss Plain Dealer Reporter

Even a gorgeous, slim, 6-foot-tall redhead can have wardrobe issues.

Consider Elizabeth Kucinich, wife of congressman and presidential candidate Dennis Kucinich. In recent weeks, she’s attended a wide range of events, from an afternoon garden party for Queen Elizabeth at the British Embassy in Washington to a protest rally for arrested Mexican immigrants in Painesville.

How does one dress for such a varied and intensive travel schedule, under budget constraints and close Continue Reading »

PeoniesMemorial Day, to me, is peonies. Oh, I know In Flander’s Field the poppies grow/ between the crosses row on row but to a Long Island born-and-bred girl, peonies, lush and heavy with satin petals, bespeak Memorial Day.

We’d cut the heavy blossoms, crawling with ants, sprinkling pollen on our young fingers, for the soldiers’ graves. There were miles of them. Many graves had peony bushes planted and blooming on them, but to those dead soldiers whose families were remiss, or missing, we gave our backyard peonies set in mayonnaise jars we’d saved up all winter.

Peonies were, to a young girl, the ballgowns of flowers. They promised life and love and romantic adventures and endless possibilities and the coursing of warm blood in supple limbs. Peonies were the very rhythm of life.

And those cold dead soldiers could have none of it. Because some old man decided that his space in life was threatened, he sent a young man into war. He condemned that young man to die, to never caress a peony or his baby’s warm tummy. That young man never got to kiss his mother’s aged cheek, buy an armful of flowers for the nice lady next door, or even lie on the grass and watch a line of ants make their way homeward.

On Memorial Day, we can only remember the soldiers killed in old men’s wars. The other days of the year, can’t we stop those old men from killing young men?

Getting excited about NARTS Conference 2007? I am. Know what I do when I’m excited?
I make lists. Now my lists might be different from yours (I’m giving a workshop, presenting my Products at SourceMart on Sunday, and “reporting” to this blog and TGtbT’s Sharing all about the shops on the Bus Tour), but still.

So here’s one for Conference goers who want to get the most Continue Reading »

“How long you been here?” is a question designed to drive any resaler CRAZY. You spend and spend on advertising, signage, bag-stuffers and all that, and still, people don’t seem to know you’re there: as in “open for business, reputable store, cool joint, must-see shop in town.”

Happens to everyone, so don’t feel bad. But on the other hand, fight tooth-and-nail against it.

Are you aware that over 2/3s, yes, over 66% of Americans have Internet access… and use it? Are you there, for them to find? Or do you get consigned to the “must not be a REAL store since they don’t have a web site” category?

Example: I wanted to go visit a resale store that is out-of-the-way for me here in Sarasota. Not really too far, but I don’t normally travel to Venice. But I’d go, if I knew they’d be open. Let’s see, what’s the name again? So I google consignment + Venice, get lots of Venice CA results. Try again with Venice FL…. nothing.

Now mind you, I know this shop exists. I’ve even done an article about it.

Ah, there. I found it on Google. Which pointed, ah-hem, to my site, Too Good to be Threw. But that was an article, not shop info.

So I guess I’ll be one of those shoppers who do not visit that shop this weekend.

Shame, too, because I could really use a resale fix about now. Money’s just itchin’ to jump outta my wallet.

My point? Get your name out there on the Internet. Loving your potential customer is never having to say, “We don’t care enough about you to tell you about us.”

Or you can roll your eyes at “How long you been here?” until you get so dizzy you fail. Oops, I meant fall… or did I?