You learn of, encounter, or even meet and chat face-to-face with a successful resaler.
Doesn’t matter if that person has a consignment, buy-outright, or NFP thrift shop.
Posted in Shopkeeping talk | Tagged competition, resale shopkeeping, small business, success | 4 Comments »
(Apologies to email subscribers. This post went out before I finished it! Here’s “the rest of the story.”)
While it’s all well and good to have lots and lots of “likes” on your Facebook business page,
the actual GOAL is to have these folks SEE your posts, right?
I’ve talked before about reminding your followers often (once a week? once a month?) to choose to get notifications, but The White Elephant adds another way to get the point across. They’re pinned a message to the top of their timeline page.
Pinning like this is great, but it doesn’t substitute for reminding followers over and over again. That’s because your current followers seldom actually end up on your main page. I think I read a statistic that less than 40% of visits to your page actually see your cover photo and pinned post…
Do you use “notifications” when you go onto Facebook? If not, this is what it looks like:
Visit The White Elephant on Facebook. And while you’re thinking of it, choose “get notifications” on Too Good to be Threw’s Facebook, too. Note: if you already “like” a business page, you’ll get a slightly different popup box when you run your mouse across the word “liked”… choose all notifications, or the pencil icon to edit which types of posts you want to be notified of.
Posted in 5- Minute Fixes, Kudos: Ideas to inspire!, Shopkeeping talk | Tagged Facebook, resale shopkeeping, small business, starting a consignment shop, web | 1 Comment »
Kudos to this shop for thinking about a way to convert those Facebook “Likes” into shoppers in their store.
They created this graphic to announce a traffic-building simple promotion for their shop, then put it on the shop’s Facebook page. On a Monday morning, so fans could talk their work-mates to coming with them… Here’s the text:
Schedule your Sale.. so easy!
Call your Friends … it is time for you to have a sale on [a] day that is right for you! All counts include you:
3-4 friends 30% off
5-8 friends 40% off
9 + friends 50% off
Call TAGS to tell us your day..Same day is ok! Woot!
Easy and Fun!!
Call your Friends … it is time for you to have a sale on [a] day that is right for you! All counts include you:
3-4 friends 30% off
5-8 friends 40% off
9 + friends 50% off
Call TAGS to tell us your day..Same day is ok! Woot!
Easy and Fun!!
Tags, owned by Tanya in Oakdale CA, is motivating their Facebook fans to gather up a car- (or a bus-)ful of their friends to mob-shop. Notice that this is not an after-hours shopping party, doesn’t involve prior planning, invitations, refreshments or added staff hours. Just Find as many friends as you can to bring and earn a nice, fat discount on whatever you buy!
Additional kudos to Tanya for planning this month-of-June promotional boost: She announced that it was upcoming, starting in mid May, and pinned it at the top of the shop’s Facebook page.
Great idea, isn’t it? Could you use this idea in your shop?
(Tip: To pin a post on FB, see here. You can also pin in a group; you can’t on a personal page. Enjoy!)
Update: To find Tags on line, search for them in Facebook. Their web site is on hiatus.
Posted in Kudos: Ideas to inspire!, Shopkeeping talk | 2 Comments »
It rained, quite a lot, here in Sarasota yesterday. If you had to write a front-page headline about that fact, what would you choose?
Big rain here?
Of course not. That’s just plain boring and hardly worthy of attention, right?
So let’s use this situation to think about how to make a headline so intriguing, Continue Reading »
Posted in Shopkeeping talk | Tagged advertising, resale shopkeeping, small business, web |
Paris flooding! Recent news told of curators at the Louvre moving priceless treasures up above the flood waters of the Seine. Closer to home, a high-end resale shop was completely ruined last week when the building’s sprinkler system burst. What would you do if such a disaster struck your livelihood?
Can your resale or consignment business survive a disaster?
Does your business have a formal disaster recovery plan?
While some businesses are devastated by disaster, others continue with Continue Reading »
Posted in Shopkeeping talk | Tagged daily operations, resale shopkeeping, small business |
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