Phones are handy in your shop for taking quick snaps of merchandise… but are those photos turning out as wondrous as you would like?
Posted in Functional Friday, Shopkeeping talk | Tagged advertising, blogging, daily operations, resale shopkeeping, selling, web |
While reading the paper about a local shopping district that’s being revitalized, I came across this quote from Samantha David of WS Development:
At the end of the day, people don’t need to go shopping anymore. You go shopping if you want to. If you need to buy a new sofa or a pair of sneakers, you can do it online from your sofa in your house.
The important part of that quote?
You go shopping if you want to.
Ms. David goes on to add:
The burden is much
Posted in economics of resale, Shopkeeping talk | Tagged customers, daily operations, resale shopkeeping, word of mouth | 5 Comments »
A resale friend recently asked me for some advice on how to plan for an anticipated move. She writes:
I have approximately 3 1/2 more months on my lease so I have to hustle to put things in place to move. I would like to know when and how to notify customers /consignors about the move. I am anticipating moving approximately 6 to 8 miles from my current location.”
I told her I’d ask YOU, the experts!
Those of you who have moved, what is your best advice to this peer?
The do’s? The don’ts? Things that went smoothly, things you wish you’d done differently?
Posted in Shopkeeping talk | 9 Comments »
If you watch any sort of home show or read fashion or decorating blogs or follow designers on Facebook, you might hear the phrase “pop of color” over and over.
What’s the “pop”?
It’s the unexpected,
Posted in Shopkeeping talk | Tagged merchandising, resale shopkeeping, small business, word of mouth |
Do your window displays grab pedestrians as they walk by? Here’s one that would…
let’s examine how it illustrates some basic display window ideas that are quick, inexpensive, and simple to do.
TGtbT.com, Too Good to be Threw, uses a fab photo (alas, cannot find the originator of the photo which I found a while back on Pinterest) to illustrate some display concepts for consignment & resale shops:
A: Try a one-note display window. Handbags… JUST handbags.Or you could do side tables or shoes or flower girl dresses. You don’t have to tell the whole story of your shop… just intrigue passers-by enough to get them to come in and see your shop.
B: Kraft-paper-wrapped boxes as risers.Varying heights are a must in any display, especially one like this with more height than width. A variety of sturdy boxes, here wrapped in blend-into-the-landscape Kraft paper, are an essential display prop. (Tip: Use boxes open on the underside… that way, you can nestle for storage.)
C: Triangles: Always use odd numbers of things. In a display, use threes, arranged in an acute triangle. Here, the pile of risers and their displays are in a triangle whose apex points to the upper display of the three dress forms…. whose apex points DOWN to the lower half of the display.
D: Color distribution. Squint: see how the darks are distributed, as are the “neutral” prints.Putting too many darks close together gives a “hole” in the display… and too many lights would steal the spotlight from the entire picture. Distributing lights and darks leads the onlooker’s eye all through the display… to find the One Perfect Purchase for her!
Posted in Shopkeeping talk | Tagged display, resale shopkeeping, small business, starting a consignment shop |
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