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Posts Tagged ‘accessories’

Consignment, resale and thrift shops have ever-changing selection, and that’s a strong selling point visually, in the photos we use on our web sites and blogs.

Alas, sometimes though, when we’re taking photos of our shop, we bore the sox off our customers.

Just taking a quick shot (more…)

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Here’s what I mean by filing:

You'd walk right past this boring sparse area.

It’s neat. But are you really tempted by any of these items?

You want your shoppers to get involved in the merchandise, not just glance, yawn, and move on. Tell a story, even if (to you) that story looks over-dramatic.

Here’s story-telling in resale:

Layering merchandise makes it look SO much better.

Layering merchandise makes it look SO much better.

A quick and simple solution: A: Add plate rails to the back few inches of your shelving units to display plates, plaques, and platters. B: Vary the colors, shapes, sizes and textures. Yes, it looks jumbled and you’d never do that at home. Forget home; your goal in your shop is to tempt, not to line up.

Here's a simple solution: Add platerails to your shelving units.

Here’s a test. If a browser can walk through your shop with hands in pockets,

never tempted to touch a teapot, stroke a sundress, caress a couch…

your store’s uninspiring.

Okay, so they can look but not touch, as in a display case? The principle still holds: make it look opulent. Make them desire it. Make their mouths water!

Nice, but pass-up-able.

Nice, but pass-up-able.

Jewelry display that piles it on!

I call this photo “don’t be shy.” It’s Vicki’s, from Little Specialty Shop.

Besides, telling a story, clustering things together, gives you more room. More room’s always a good thing in resale!

  • Pile on the pearls (multiple necklaces on that mannequin.) Displays should be WHOA! not HMMM.
  • Fill the spaces beneath (a basket filled with books under that side table.) Tempt ’em to look under, over, above and beyond.
  • Drape it (the baby afghan over the stroller, the messenger bag over the urban-look 4way), puddle it (the scarf under the display head), tie it on (rep ties as belts on that jean display.) Opulence…and ideas…sell.

More on this topic at Is your shop a STORE or a STORAGE FACILITY?

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Basic cake plates are great risers in a showcase

One cake stand makes a nice showcase riser. A multi-tiered one works 3 times as hard. (Just (more…)

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Uneasy when a consignor comes in with a pillowcase full of  Prada and Louis Vuitton bags? Real designer or “designer-inspired”?

Unsure if you should take that seller’s Coach? Real or “replica”?

That Gucci generate some anxiety? Genuine or gyp?

Counterfeit goods, from Guccis to Nikes to Rolexes, continue to pour into our country from China.

This Auntie Kate the Blog post helps you spot a fake.

Rant: (I’ve never understood why people think that others will be impressed by the handbag they’re carrying…especially if it’s a fake. One seller of counterfeit goods says: “They want it to look like they spent a lot of money on it. Like, it’s an image thing”. What, you want to project an image of disregarding the rights of the artists and manufacturers? Like it’s cool to say “Hey, I rip off people I don’t even know”? Like you’d trust this person to not rip YOU off?)

What do you do about this issue in your shop?

It’s hard to pass up all designer bags when the real ones can make your shop money. And when “everyone else” is doing it and you’re losing business to them.

How do you cope?

Do you rely on your personal knowledge? Hold your breath and hope you’re not going to be found out? Require the original receipt? Mark them all “FAKE” on your price tag, thinking that will suffice?

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You’re offered tons of stuff, especially now with spring-cleaning season upon us, that you just don’t have a customer for in your shop, right?

Oh. Wait. Maybe YOU should buy it.

Here’s some things that could be very (more…)

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