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Posts Tagged ‘advertising’

Cluttering for Close-Ups

Posted in Shopkeeping talk, tagged , , , , , , , on April 20, 2017|

Most of the time, we fight clutter in our shops, of course.

But sometimes, messing the joint up, cluttering the sales floor, is a must.

Like when you’re taking some photos of your merchandise for use on your web site, your social media, your print ads or brochures. You want to show the variety a “new” merchandise shop simply can’t match; you want to imply that wonderful find-a-treasure aspect of shopping with you; and you want to tempt them to come in quick before it’s all gone!

For example, piling on

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Portrait of the Owner.

Posted in Shopkeeping talk, tagged , , , , , on April 10, 2017| 1 Comment »

Yup, you as owner, co-owner, manager of a consignment, resale or thrift shop NEED a portrait. People want to see your lovely face! Use your portrait on your web site, in your blog, periodically on your social media, as a cover photo on Facebook…

Remember, people like to deal with people they know, and seeing your picture makes them feel like they know you already.

But not all of us enjoy photographs of ourselves. Here’s some examples I’ve gathered, though, that might (more…)

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April’s a Bouquet of Promo Possibilities!

Posted in Shopkeeping talk, tagged , , , on March 31, 2017|

Resale promo ideas to keep you from being an April Fool!Well, tomorrow’s April Fools Day, and you’d be a fool not to have a few promotions scheduled for the upcoming month. Some ideas:

The first week is National (more…)

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“Fool” Facebook with a “video”

Posted in Shopkeeping talk, tagged , , , , on March 30, 2017| 1 Comment »

An easy way to create a Facebook video for your consignment or resale shop Facebook page.

If you DO want to produce a video, click for TGtbT.com’s best advice.

Facebook loves videos, huh? But you have all you can do to keep your consignment or resale shop Facebook page going, without becoming a movie producer, am I right?

Guess what? There’s a down-and-dirty way to fool Facebook into thinking you posted a video and getting all that lovely attention… andFacebook created it FOR you!

Here’s a really good post about Facebook slide show quick videos.

(I’ll make it even easier… you don’t really have to upload in your final order, as Donna says.)

See my first attempt. Max 15 minutes spent on it.

Try it yourself. Then come back here to the TGtbT blog and post a link to your creation!

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They can see you but can they hear you?

Posted in Shopkeeping talk, tagged , , , , on March 20, 2017| 1 Comment »

Do your consignment shop videos have good sound?Creating short spur-of-the-moment videos with your smartphone is a smart way to add interest to your social media.

You can give a short tour of the shop, show some new arrivals, explain how to consign/sell/donate, even run a Facebook contest with a simple video.

But if your videos

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