Posted in Shopkeeping talk, tagged advertising, resale shopkeeping, small business, web on June 7, 2016|
It rained, quite a lot, here in Sarasota yesterday. If you had to write a front-page headline about that fact, what would you choose?
Of course not. That’s just plain boring and hardly worthy of attention, right?
So let’s use this situation to think about how to make a headline so intriguing, (more…)
Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged advertising, resale shopkeeping, sea of sameness, word of mouth on May 10, 2016| 4 Comments »
What’s guerilla marketing? According to the dictionary it’s
innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.
Sounds like it’s just up the alley for our consignment and resale shops, right? Like these twosigns, stapled to electric poles, for a small gift shop.
A play on lost pet flyers, right down to the yellow copy paper… and the tear-off strips with the shop’s address!
Rambling, stream-of-conscious passage here, discussing all the wares the shop had that could help improve the reader’s life… a similar message could work as well, for a blog post or reading matter in the local coffee shop!
Alas, the shop closed in 2012. But the ideas will never die! Read the author’s blog post.
Never encountered the Guerilla Marketing books? Although the originals were written pre-social media, they are still treasure chests of low-cost, quirky, high-word-of-mouth ideas. I highly recommend them to consignment, thrift and resale shops who want to keep their heads above the waters of the Sea of Sameness.
Posted in Shopkeeping talk, tagged advertising, learn a lot, resale shopkeeping, social networking on April 20, 2016|
If you’re a womenswear resale or consignment shop, no doubt you’ve encountered Eileen Fisher clothing. Simple, timeless, well-made (I have a favorite tank top that’s at least 20 years old and still looking fresh and elegant!), it’s a hit with fashionable customers.
Posted in Shopkeeping talk, tagged advertising, customers, kidswear, resale shopkeeping, small business on April 12, 2016|
I’m a great believer in reminding your browsers, customers, and suppliers about your business as often, in as many places and in as many ways as possible. And one of the best, cheapest, most touchy-feely ways to do this? Give them (more…)
Posted in Shopkeeping talk, tagged advertising, display, promotions, resale shopkeeping on April 4, 2016|
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 