Posts Tagged ‘advertising’
Twist those words.
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, blogging, resale shopkeeping, small business, web on February 27, 2014| 2 Comments »
Is that graphic you want to use… legal?
Posted in Shopkeeping talk, tagged advertising, blogging, Facebook, resale shopkeeping, web on February 6, 2014| 1 Comment »
You’re creating a page on your consignment shop web site. Or adding a graphic to a Facebook post, or trying to illustrate a blog entry.
Where do you get an image that will motivate your viewers to read… and more importantly (since everyone can copy-&-paste just about anything)
when is it legal
to use? Here’s (more…)
Selling the piece without sounding like you’re selling it
Posted in Shopkeeping talk, tagged advertising, blogging, resale shopkeeping, small business, Twitter, web on January 30, 2014|
If you struggle to come up with good copy for your consignment shop’s social media, web site, blog or media advertising, here’s a good article to read.
Although the post is written for craftspeople rather than resale shopkeepers, it’s got
5 Tips for Writing Better Product Copy.
If you have some tips or triumphs to add and share, we’d love to hear them in the comments!
Lights, camera (please Santa)… and consignment/ resale ACTION!
Posted in Not-for-Profit Resale, Shopkeeping talk, tagged advertising, resale shopkeeping, small business, success, web on December 4, 2013|
Maybe you should ask Santa for a video camera for Christmas, if you want to make your consignment, resale, or thrift shop
shine online.
Then all you have to do is find an eleven-year-old elf to help you edit and publish!
Some resources that will have you ready to produce videos for your business:
Vertical Response’s suggestions
No video camera? You can still (there’s a pun there) make a video!
How video is important not just online, but in your store
And some examples you can learn from, from our industry peers:
A video for a shop contest and a fun “10 tips” video
A collection of ideas Auntie Kate posted about videos
And even a nice, polite way to tell donors how to donate to a NFP thrift shop
Santa the Photog illustration from here.You know those corny holiday letters?
Posted in Shopkeeping talk, tagged advertising, christmas, holidays, resale shopkeeping, small business on December 2, 2013| 2 Comments »
Why not turn the tradition of year-in-review holiday letters, usually sent from one family to another, into
holiday greetings from your shop?
(click the graphic to see ALL the Holidays in Resale ideas on the TGtbT.com Pinterest Board)
You could use such a letter as:
- Your holiday greeting in direct mail (consignors, sellers, donors, customers, business neighbors)
- A month-long bag stuffer
- As the contents of your “take-one” baskets around the shop
- As your check enclosure in December and/or consignor check mailings
- A Get-To-Know-Us handout to new suppliers for at least the first 3 months of 2014!
Play around with the idea… wouldn’t it make your perceived business image a lot more local and friendly to your clientele?
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