Feeds:
Posts
Comments

Posts Tagged ‘advertising’

Halloween? Can make a resale shopkeeper a millionaire!

Posted in Shopkeeping talk, tagged , , , , on September 20, 2018|

You know what?

It doesn’t matter if your consignment or resale shop makes a single penny profit

from the sale of Halloween costumes. Kate tells you why 

(more…)

Read Full Post »

Kate’s 1-on-1 Advice: A Mannequin Contest!

Posted in Mailbox: 1-on-1 Advice, Shopkeeping talk, tagged , , , , on September 14, 2018| 3 Comments »

Jackie Hersey of Beverly Bootstraps in MA, asked this question online:

Dress a mannequin contest ideas from TGtbT.com

Photo from mannequinmadness.com

We are thinking about doing a “Dress a Mannequin” contest. It would model after Guy’s Grocery Games (Food Network). Each contestant would have 15-20 minutes to “shop” & dress a mannequin. They would each have one life-line opportunity to ask the opinion of Candy, our staff person who does most of our merchandising. The ensemble would have to include accessories. A panel of judges (folks from the community) would determine the winner. This is a very early stage idea so I am asking if anyone else has done something like this before and if there are any suggestions. Input appreciated…


Kate’s suggestions:


How about making it into a multi-day social media event, like this blog post talks about?
 
Asking social media followers to vote is perfect for racking up those comments which will help you get more visibility on Facebook! Mentioning that a random voter will receive a shop GC will REALLY motivate comments.
 
You could also offer them a chance to “stuff the ballot box”… an INSTORE vote counts as 5 votes for their choice… AND earns a GC of double the online amount. [Bonus for you: an instore ballot will collect their email for your email list.]
 
You could even CHARGE for an instore ballot: $1, which you will deposit in a BIG glass jar collecting funds to spend in store by a local charity of some sort. (You get the goodwill and PR photo op of collecting for the charity… the charity helps promote the contest b/c the more who vote, the more $$ they will have donated to them. You also get the charity to bring their client in to shop your merchandise, so you get the sale AND the opportunity to introduce the charity to how much your resale shop can make their funds go further…) Note: Beverly Bootstraps IS a charity doing just that, so I added these thoughts for our for-profit readers LOL
 

And the winning display earns a GC as well. And if the winner decides to donate her prize to the charity? Bingo: ANOTHER photo opp for the community to see!

Like how Kate thinks? You’ll love this Product for the Professional Resaler!

Read Full Post »

Kudos: Make me crave your online resale merchandise!

Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged , , , on September 7, 2018| 2 Comments »

These to-die-for pumps have long since sold, of course, but I wanted you to see HOW to sell (more…)

Read Full Post »

Shaking it up: Facebook Live Videos

Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged , , , , , on August 30, 2018|

Feeling a little stale with your shop’s live videos? Seeing more and more drop-outs… people who watch for a bit then click away? Noticing that sales of your items are heaviest in the first 5 minutes, then wane as the video goes on… and on…

Well, let’s shake it up!

Offer your watchers something new and different, fun and fresh, exciting and exceptional. Some ideas to get you and your talent (that’s the new word for (more…)

Read Full Post »

Kate’s Mailbag: New shop advertising

Posted in Mailbox: 1-on-1 Advice, Shopkeeping talk, tagged , , , on August 3, 2018| 4 Comments »

One of our members, Tiffany Taylor, is opening soon and would like some input. Here’s what she posted on the NARTS board:

Where do you see the most bang for your buck when it comes to advertising? I know social is huge, but what other channels are working for you? I am biased towards radio because I used to work in it, but the price point is a little steep. Any thoughts and insight would be greatly appreciated. Fingers crossed for opening in the next 30ish days!!”

There were scads of great suggestions from shopkeepers (check them out over in our private Facebook group) and I had some to add as well:

Kate suggests:

I don’t see that you have created (more…)

Read Full Post »

« Newer Posts - Older Posts »