I lovelovelove this merchandise photo.
Why? ‘Cause it’s (more…)
Posts Tagged ‘advertising’
Talk about a POP of Color!
Posted in Kate's Must-Sees, Shopkeeping talk, tagged accessories, advertising, Facebook, merchandising, resale shopkeeping, web on July 23, 2018|
Kudos: Simply Irresistible!
Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged advertising, Facebook, resale shopkeeping, web on July 17, 2018|
I was going to tell you something else that The Violet Closet does that’s worthy of Kudos.
But then I saw their fun and jazzy (more…)
Kudos: Furnishings Fotos
Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged advertising, blogging, home decor, merchandising, resale shopkeeping on July 16, 2018| 3 Comments »
Our Kudos today go to Panache Home, one of 3 local businesses in Rochester NY owned by Joan Lincoln (read more.)
It’s so easy to snap a quick shot for your social media of a piece on your sales floor. Like
Email Tactics Especially for Consignment & Resale Shops
Posted in Shopkeeping talk, tagged advertising, customers, email, promotions, web on April 28, 2018| 1 Comment »
There’s a lot of excellent information out there for your email advertising campaigns. Each major, and probably most minor, email service providers can tell you all sorts of ways to succeed.
Problem is, most of their clients don’t have the problem you do. Which is getting 
bodies
in your door.
You know that once shoppers are in your store, you can turn them into buyers, no problem.
So how do youcreate an email that will motivate your audience to actually, physically, walk through that door in a
shopping mood? Here’s the
TGtbT List of Email Tactics to Get Them In Your Door.
♥ Make them feel like they are known. This could be as simple as We miss your smiling face as a subject line, or as direct as starting the body of your letter with their name.
♥ Only include one call to action (CTA). This email is not a brochure of all your facets, it’s just designed to say Get in here now! Of course, you say that in a little more tempting manner, which leads to…
♥ Imply that if they don’t come in today, they’ll miss out. The old chestnut, “limited quantities”, applies to almost everything you have, doesn’t it? So without being all sales-y, you can use wording like We’re showcasing our New Arrivals today…
♥ Don’t assume they are doing more than glancing at your email, so keep it simple and straightforward. Stick to one, or maybe two, sentences. Use a photo of your storefront so they have a visual clue as to who this email is from. Make sure your name, hours, and address are easily read, in at least 14-point type.
♥ Deliver your email when it’s most likely to be acted on. That might be at 8 or 9 am on a Saturday or 11 am on a Sunday: an hour or so before you open. That way, your recipient has time to grab a friend and get over to your place. Bonus: This time slot is mostly ignored by other emailers, so you might be the only email in their box at those times.
The Blog of
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
-
Join 2,063 other subscribers
Let’s be Social
Meet Kate
What Kate said about:
When Kate said it:
Read more about:
accepting accessories advertising blogging buy-outright christmas competition consignment consignors customers daily operations display email employees Facebook Halloween holidays home decor HowToConsign.com learn a lot markdowns merchandising NARTS Conference perceived value Products for the Professional Resaler profit promotions resale shopkeeping sea of sameness selling shop local small business social networking starting a consignment shop success thought for the day Thrift Twitter web word of mouthMost Popular Posts
Auntie Kate The Resale Expert 