Posted in Shopkeeping talk, tagged advertising, selling, Twitter, web on January 2, 2012| 2 Comments »
What If…you thought of your consignment, resale, or thrift shop just a little differently in 2012? Would your shop be more successful? More fun to run? Would you find unexpected supporters and fervid fans if you just approached things a tiny bit differently?
This week we’ll present a few What Ifs for you to consider. And what if you took the (more…)
Posted in Shopkeeping talk, tagged advertising, blogging, christmas, Twitter, web on December 22, 2011| 2 Comments »
Okay, you’re busy right now. But here’s several email subject lines, blog entries, FB status updates, or even just tweets if that’s all you can manage at this point, that will make your consignment, resale, or thrift shop a STAR next week. Just click the star, below.
Posted in Not-for-Profit Resale, Shopkeeping talk, tagged advertising, profit, resale shopkeeping on December 18, 2011|
Great way to “update” the whole consign/ sell/ donate aspect of your business, don’t you think?.
How are some web sites using crowdsourcing?
Crowdsourcing provides businesses whether large or small, new or well established to have access to a group of people eager and willing to tackle tasks and projects. This untapped valuable resource will soon become the focal point of businesses around the world. —Scalableworkforce.com
Posted in Shopkeeping talk, tagged advertising, customers on December 16, 2011|
The closer to Christmas it gets, it seems the more impossible the kids get… whether they’re wreaking havoc on your displays, causing chaos at family gatherings, or destroying the den.
Here’s the simplest solution: get them busy decorating their own 
paper-bag gingerbread men. Instructions here, but instead of making a “paperdoll” strip, I’d cut separate men, punching a hole in each arm. Then the child can take home his/her creation, or let you tie it with a bit of red yarn to another, to create a garland to display in-store.
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Posted in Shopkeeping talk, tagged advertising, resale shopkeeping on December 9, 2011| 2 Comments »
“Shop Local.” “Support Small Business.”
Why? So what? Where’s the What’s in it for THEM? Why aren’t you letting them know the value to them? These messages (and feel free to disagree but you’d be wrong) are begging.
Do you have any idea how many people walk past an outstretched hand without a thought, without leaving a coin or a dollar bill?
Well, neither do I, but I guarantee you the hot dog vendor in the next block, with his shiny aromatic cart telling folks
A wiener a day keeps the doctor away
or Homemade Polish sausage, get it hot right now!
or even, simply, My hot dogs are not only local and organic and good for you, but an incredible value
…. makes a lot more than the beggar. Because he’s telling them WIIFM.
Give your reader, listener, viewer, potential customer a reason to do business with you. After all, your business is to exchange something of value for something of value.
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