Posts Tagged ‘advertising’
Top 10 Reasons to Shop Local. And to Shop Resale, natch.
Posted in economics of resale, Shopkeeping talk, tagged advertising, shop local on October 30, 2011| 3 Comments »
Show off your newly-developed communications skills.
Posted in Shopkeeping talk, tagged advertising, Twitter, web on October 29, 2011|
Fix yer Pix.
Posted in Shopkeeping talk, tagged advertising, web on October 28, 2011|
Lots of terrific arrivals in any resale, consignment, thrift shop.
Natural to want (more…)
Be careful what you put out there.
Posted in Shopkeeping talk, tagged advertising, resale shopkeeping on October 28, 2011| 5 Comments »
A consignment chain has published a press release which will not endear them to (more…)
We may be small, but we’re mighty full of promotional ideas!
Posted in economics of resale, Shopkeeping talk, tagged advertising, sea of sameness, shop local on October 26, 2011| 1 Comment »
How is your consignment, resale, thrift business going to use Small Business Saturday to advance your success?
What they don’t mention, of course, is what you as a merchant who does not accept American Express (many small merchants don’t, which is probably the motivating force behind their promotion) can do to take advantage of the media attention Small Business Saturday will receive.
Let’s hear some ideas.
I’ll start. You know all that info about contests as a promotion? (See the section starting on page 7 of 229 Promotional Events for Resale & Consignment Shops.) How about a contest for the best drawing of your business area, a poetry contest with the theme “small”, a scavenger hunt where participants have to “find” something specific (and preferably local!) in your small-business neighbors. Depends on your clientele, your shopping area, even how much you want to invest, time- and energy-wise. But
it would be very short-sighted not to take advantage of this (small) opportunity.
So tell us… what will you be doing to become one of those “small businesses” that welcome shoppers as touted in the media and the AmEx ads? To stand out from the crowd? To tempt folks who simply don’t think about where their dollars go to explore your business? Comment below.
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