Turn "likes" into "how'd you like to pay for that?"
From the look of things, more and more consignment, resale, and thrift store managers are
Posts Tagged ‘advertising’
Getting action from all that Facebook Time
Posted in Shopkeeping talk, tagged advertising, customers, web on October 20, 2011|
Deja Vuesday: “How long you been here?”
Posted in Deja Vuesday, Shopkeeping talk, tagged advertising, customers, HowToConsign.com, web on October 18, 2011| 2 Comments »
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Without further ado, for Deja Vuesday today may I present a post that is
even MORE important now than it was a while back:
“How long you been here?”
“How long you been here?” is a question designed to drive any resaler CRAZY. You spend and spend on advertising, signage, bag-stuffers and all that, and still, people don’t seem to know you’re in business and serious about it. Read the whole Deja Vuesday post…
For more posts that are important enough to rate a second showing, that deserve to be recycled. that rate an encore, and so on: The Deja Vuesday posts.
Good ways to say things
Posted in Shopkeeping talk, tagged advertising, Twitter, web on October 15, 2011|
What with the fall season coming on strong, a lot of consignment and resale shops have been telling their FB and Twitter followers about their great boot selection. Plus, it seems like there’s a movement afoot (more…)
Why relying on Facebook alone will kill your business.
Posted in economics of resale, Shopkeeping talk, tagged advertising, web on October 11, 2011| 4 Comments »
On average, 7.9% of Facebook fans see fan page updates on a daily basis. Read this.
So if you’ve neglected other ways to promote your business and think FB will do it all for you, your advertising and marketing reach is nowhere near where you think it is.
That’s not to say you can’t use Facebook in some interesting ways to make your Facebook page more interesting and compelling to your readers. Here’s one:
One completely free way to reward and recognize fans is to showcase an individual fan on your Page. Social media consultant Sarah Evans of PR and new media consultancy Sevans Strategy suggests that you “select a fan of the week. Interview the individual, post it on the Page and encourage dialogue around the person, not your brand. You can reward people with this honor who frequently contribute to the page or are loyal customers.” Read the whole article.
Just don’t forget that your Facebook audience is not what you think it is and that Facebook should not be the mainstay of your marketing program.
Look like the Professional Resaler you are.
Posted in Shopkeeping talk, tagged advertising, blogging, daily operations, web, word of mouth on October 10, 2011|
You’re chatting with a customer,
or looking for some tips to put in your newsletter, or wondering what added value you can give to your clientele in your blog.
So you need some information that will make you look like the professional resale expert you are? There’s plenty on the Internet. Here’s a few:
- Spot removal’s always a useful topic! Find some “insider tips” to share with your clientele at FabricLink The Educational Resource for Fabrics, Home Apparel, Furnishings and Care
- Or maybe refining your understanding of fabrics would be helpful. The site’s angled towards fabrics as used in menswear, but hey, camel’s-hair is unisex, isn’t it? ExecStyle
- Find more tips throughout the Internet, or save time and sifting through unhelpful hints by ordering…
Tips for your Customers
Over 215 resale-focused family, kids, beauty, household decor, kitchen, seasonal & holiday tips. Use in your newsletter, as stuffers and handouts, on your computer-generated receipts and clothes lists, in your consignor check letter. Put a tip in each dressing room each week. Post your favorites on your community bulletin board. Use them in conversation.
The possibilities are endless!
Give customers something extra to get increased word-of-mouth!
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