Word of mouth is everything, right? You do everything you can to get it: spectacular customer service, memorable 
display windows, imaginative and effective promotional events, awesome ads. You Facebook and tweet and blog until (more…)
Posts Tagged ‘advertising’
Are your staffers your Brand Ambassadors?
Posted in Shopkeeping talk, tagged advertising, employees, promotions, word of mouth on August 8, 2011|
Is that a real ______________ ?
Posted in Shopkeeping talk, tagged advertising, email, Twitter, web on August 1, 2011| 1 Comment »
Is that a real _____ ?
Why, yes it is. Click here to see designer items we have in right now.
Tee-hee. How many of you tried to “click here”?
Great headline and body copy, isn’t it? (Thanks to Peonies for bringing it to the forefront of this busy brain.) SO effective… and it gives your consignment, resale, or thrift shop a chance to blog or FB about how you authenticate, what great items you receive… and what great items they might miss if they don’t
get in right now!
Does your home page do its job in getting customers in?
Posted in Shopkeeping talk, tagged advertising, web on July 30, 2011|
Your home page is your shop's home on the web. Make sure it's as welcoming and useful as it can be.
This weekend, a Weekend Warrior challenge to you. This article, which I’ve highlighted and notated specifically for resale shopkeepers, could (more…)
Cultivating future revenue in your consignment or resale shop
Posted in economics of resale, Shopkeeping talk, tagged advertising, customers on July 25, 2011| 2 Comments »
Whenever two or more resale shop owners or managers get together, the stories of dealing with customer complaints, misunderstandings, or outright fraud are deep and impassioned. I observed this lately, and you should have seen the body language!
The newer shopkeepers sat on the edge of their chairs, shoulders hunched and eyes ablaze.
The time-tested shop owners and managers? They were (more…)
Talking to your consignors.
Posted in Shopkeeping talk, tagged advertising, consignment, success on July 20, 2011| 1 Comment »
Best un-observed tip in the manual: do (more…)
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