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Posts Tagged ‘advertising’

Be proudful. You’re the best consignment or resale shop around, right?

Posted in economics of resale, Shopkeeping talk, tagged , , , on February 27, 2011| 4 Comments »

a mojito on the beach in February...success!Hi guys…just a quick check-in with my consignment, resale, thrift buddies on a beautiful Sunday. I was searching around for a meaningful message to send to you, before I take off for places non-resale-related (and consisting of palm trees, pure quartz sand and mojitos. Sorry.)EVERYone wants to be associated with a winner.

So here’s today’s task: Take PRIDE in your business. Not only that, but TELL everyone how proud you are to be successful.

After all, you’re successful because your business provides your community with something they want.

Toot your own horn. Don’t hide your light under a bushel.

Why? Because everyone (read: potential shoppers and suppliers)  wants to be associated with a WINNER. And if they don’t know that you just opened a second location “because OtherTown deserved the best, too!” or “showcased 10,000 new items last month” or even just “Come meet Stacy, our home-decor advisor and coordinator, who will make your shopping easy, fun, and stylish!”

But they gotta KNOW you’re a winner. So today, as I sip my mojito and stretch out in the warm sun, I’d like to think of you all, furiously listing all the ways and places and reasons you can tell the world that your shop is a winner.

Dreams do come true. So tell them you’re the best consignment, resale, or thrift shop around. And that they deserve the very best, to coin a phrase.

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Making consignment, resale, thrift customers feel even MORE special.

Posted in Shopkeeping talk, tagged , , on February 22, 2011| 2 Comments »

Justin Tyme brings great new arrivals to youJustin Tyme. Your new secret agent… (Or, if you’d rather? Justine Thyme.)

Turn your broadcast email into a “for-members-only” secret spot by suggesting one delectable piece of merchandise, once a week, to those who sign up for your Justin Tyme club.

Justine Thyme Club for special consignment shop customersAll you need:

  • Your phone and 5 minutes to get a good photo.
  • A pre-set email format with a character to represent your club’s mascot (find some free graphics like these at http://www.clker.com )
  • To add text to the photo use your favorite app for free…quick and easy
  • And someone to answer the phone/ respond to emails!

These emails can be in addition to those you send out to everyone. Most of the graphical email providers, such as Constant Contact, allow you to maintain separate listings so you can send an email to a single segment. Of course, you COULD send a weekly Justine Thyme Find to all, but

if you promote exclusivity, people will value your messages more.

Add a few goodies to your JT Club, such as birthday savings, preview parties for your seasonal clearance sales, and gifts with purchase every so often…and you’re on your way to cultivating some seriously very enthusiastic fans!

Got something unusual on consignment? Get Justine to say a few words...

Got something unusual on consignment? Have Justine add a few words…

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Consigning prom attire: Getting it in

Posted in Shopkeeping talk, tagged , , on February 17, 2011| 2 Comments »

Great re-reflection: Letting them pass on their prom attire in your consignment shop!You know you need lots of prom dresses, and even more accessories, to make a big splash in your consignment, resale, or thrift shop this year…but

it’s all too easy for your suppliers to forget

that they have such things to pass on to another. It’s imperative that you remind them…and let them know that they can Turn Their Cluttered Closets into Cash as HowToConsign.com says!

Don’t hesitate (more…)

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What’s YOUR mood when you’re working your way through your in-box?

Posted in Shopkeeping talk, tagged , , on February 16, 2011| 7 Comments »

Don't want your email blown off? Learn to do it right at AuntieKate.wordpress.com

Don’t know about you, but when I open my email, my main mission is

Search and Destroy.

Yes indeed. My main goal while looking at my email is to get my in-box down to a manageable size. So, out goes:

  • The obscure. A subject line which doesn’t say much, for example Special Savings…versus what this emailer was REALLY offering which was Thursday, Friday and Saturday 30% off your purchase… which is MUCH more motivating, don’t you think?
  • The ones who can’t bother to telegraph their intent to me: what would possibly make me intrigued enough to open Something we think you’ll “Like”? To be quite blunt, what YOU think…doesn’t interest me. Remember the WIIFM! How about…You asked for it, We Heard!
  • The boring. Ho hum so what, 50% sale extended thru Sat? I mean, all that tells me is that the sending business is DESPERATE…and goodness knows, I am not so pitiful that I have to shop at a desperate shop, do I? How about…The Sale for Busy Folk?
  • Stuff that doesn’t tell me anything I find useful today. If an email subject line focuses solely on a topic of interest to only a segment of your shoppers, expect the non-targeted to ignore it. New M&D in doesn’t interest those who don’t want M&D (and those who don’t know what M&D is) How about… New M&D and Great Books Too! which offers a wider interest?

Email is not a medium to wax eloquent in.

Say it fast, say it plain, say it so it will either be memorable or so intriguing that the recipient will come back to it. Your goal is to have your recipients read your email. Second best, to have them save it for another, more leisurely day. Worst-case-scenario? You don’t want them to mark you as spam. So make your emails worth their attention.

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Insider Knowledge: Your Hidden Talent

Posted in economics of resale, Shopkeeping talk, tagged , , on February 5, 2011| 4 Comments »

Does your consignment, resale, thrift shop ever attract tourists? Visitors? Seasonal residents?Of course you'll let those tourists know what you have to offer.

Or are there folks you run across in your store who might want to know (more…)

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