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Posts Tagged ‘advertising’
Deja Vuesday: How is your consignment or resale shop special?
Posted in Deja Vuesday, Shopkeeping talk, tagged advertising, blogging, web on February 1, 2011|
Are your pants pocket-free?
Posted in Shopkeeping talk, tagged advertising, blogging, perceived value, selling on January 23, 2011| 2 Comments »
I was thumbing through a clothing catalog the other day and came across this description of a pair of pants: one of the pluses of this garment, a feature I was sure to love, a reason to buy these pants, the copywriter wrote,
is that they are “pocket-free.”
What an interesting concept…and a useful one.
Here’s what Andy Sernovitz had to say on the subject:
Focusing on what you don’t have, don’t waste, or don’t use can set you apart. When Amazon decided to do away with the extra plastic and oversize containers, everyone was talking about what their “Frustration-Free Packaging” didn’t have. If you’ve got an efficient advantage that removes unnecessary excess or saves time, highlight it and help people talk about it.
The Lesson: Great conversations can sometimes be about what you don’t sell. (read the whole article)
“What you don’t have, don’t waste, don’t use”…how perfect is that focus, especially for the resale industry? Bet you can think of lots of POSITIVE messages about what your shop DOESN’T HAVE!
Use your Facebook Photo Album to build business, recognition, WOM about your consignment, resale, thrift shop.
Posted in Shopkeeping talk, tagged advertising, blogging, social networking on December 1, 2010| 12 Comments »
Do you use your FB photo albums to their fullest?
I’m betting that you could use some fresh ideas here. Now is the perfect time to put photos of your wonderful merchandise up, so your FB, Twitter, blog, site, broadcast email friends/ fans/ followers can see just
what their holiday dollars can get them in your shop.
Here’s how. Get an “extravagant” present together. Say, not just a sweater, but a sweater, scarf, gloves, headband and jeans together. Work towards making the WHOLE OUTFIT the price of, oh, the jeans or the sweater. Photograph it. Do a caption that includes a list of items in GLOWING terms. Compare it to “new”.
Here, let me take a stab at it so you can see what I mean.
You’d pay $383 for these HIGH jeans alone. At MyShop, get the hottest designer jeans, add a leather messenger bag and a shearling jacket and you’ll still have $ left over for the aviator cap, available (once in a while!) in our Weird and Wonderful department! Talk about a great outfit for the hippest chick on your list (we won’t tell if that happens to be YOU!) for less than $300!
BTW, do add your shop’s name and a message like the “Happy Snow” above, to your photos. Makes them MUCH more effective.
Do a variety of looks, as in these examples. And swap them out every few days, so you can send another GIFT IDEAS from MYSHOP message out.
Try YOUR hand at a caption for an outfit like this.
Ball cap, T, overalls, sneaks, AND what he really wants, the truck!…all for $32, which is less than the overalls alone would cost at the mall.
This caption could be about the unique artist-created things you have, versus made-in-China dreck.
Okay. Now, after the holidays,
continue to use the free FB photo albums in business-boosting, reputation-building, word-of-mouth ways. Like to show folks how you examine incoming merchandise (a great opportunity to reinforce Clean-Current-Cute) or your staff planting that pretty flower garden that enhances downtown.
Some photos borrowed from web venues including Interior Motives WI for illustrative purposes. Obviously, you’ll use your own merchandise and your own photos.Small Business Saturday: Jump on the AmEx bandwagon
Posted in economics of resale, Shopkeeping talk, tagged advertising, resale shopkeeping on November 18, 2010|
If they're providing the gilt and the horsepower, might as well jump on.
Are consignment, resale and thrift shops able to take advantage of the Small Business Saturday (November 27 2010) promotional events?
You betcha.
If you’re just (more…)
Spelling it out for consignment and resale shops
Posted in Shopkeeping talk, tagged advertising, merchandising, resale shopkeeping on October 25, 2010| 2 Comments »
Using shop windows to add information, permanent or temporary, is a natural. In fact, if your windows have nothing on them, you’re missing a great marketing opportunity. Here are some embellished (more…)
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