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Posts Tagged ‘advertising’

You don’t occupy a lot of their brain

Posted in Shopkeeping talk, tagged , , on September 12, 2010| 3 Comments »

Rule #1 of Advertising, Marketing and Promotion:

They aren’t paying attention.Your potential customers have a lot on their minds.

Your potential audience for everything from a TV commercial to a tweet is not concentrating on what you’re saying. You’re lucky if (more…)

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Are you boring the sox off your potential customers?

Posted in Shopkeeping talk, tagged , , , , on September 11, 2010| 6 Comments »

Consignment, resale and thrift shops have ever-changing selection, and that’s a strong selling point visually, in the photos we use on our web sites and blogs.

Alas, sometimes though, when we’re taking photos of our shop, we bore the sox off our customers.

Just taking a quick shot (more…)

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How…and why…to “Favorite” on Twitter

Posted in Shopkeeping talk, Weekend Warrior, tagged , , on September 10, 2010| 1 Comment »

Yappy birds. Did I say that? What I meant was sweet little tweets.

Click to see 2Good2BThrew's Favorites

This suggestion is part of our Weekend Warriors series, which gives resale shopkeepers something to do over the weekend. Read past ideas on how to improve your business in your “free” (ha!) time.

Your tweets are so easily overlooked… Let’s say you have this great link you’ve called your fans’ attention to. What if she missed it? What if it came in such a flurry of incoming tweets that she simply didn’t get a chance to take advantage of it? Wouldn’t you like to give your 140-character marketing message a second life? You can simply use Twitter’s (more…)

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You got a logo…so use it!

Posted in Shopkeeping talk, tagged , on August 15, 2010| 8 Comments »

A logo is designed to make your consignment or resale shop…even your thrift store…easily memorable.

So why not (more…)

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Now here’s Sumthing Unique for consignment/ resale shop photos!

Posted in Shopkeeping talk, tagged , on August 12, 2010| 5 Comments »

One of our newest Treasured Sponsors of HowToConsign.com, Sumthing Unique in Maui HI is letting me borrow this photo from her web site. Doncha LOVE it? The whole idea just INSPIRES me.

Letting the title of a book (more…)

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