Consignment, thrift, resale shops market their markdowns a lot of ways…Twitter, Facebook, web sites, blogs, broadcast email. Not to mention traditional media! And we’re always fighting (more…)
Posts Tagged ‘advertising’
A picture’s worth a thousand more bucks… in increased sales.
Posted in Shopkeeping talk, tagged advertising, markdowns on October 11, 2010| 2 Comments »
Enough with the questions, Auntie Kate. Let’s see some answers.
Posted in Shopkeeping talk, tagged advertising, promotions on October 7, 2010| 4 Comments »
Since I can’t seem to ask a question without silently answering it myself, here’s what I would have entered in our Kate’s 35th Consignment Anniversary Celebration & Giveaway. Maybe some of these are new to your perception of your business; others may be feasible to add to your professional bag o’trix.
This is what I would have answered if asked “How (more…)
How many tweets do your followers follow?
Posted in Shopkeeping talk, tagged advertising, Twitter, web on October 2, 2010| 1 Comment »
Kinda like how much wood would a woodchuck chuck if a woodchuck could chuck wood, isn’t it.
And I’m not even totally certain what a woodchuck is* and whether I’ve ever actually SEEN one.
Point is, do your tweets (more…)
Is she a secret blogger…or him over there…or that other one?
Posted in economics of resale, Shopkeeping talk, tagged advertising, blogging, web, word of mouth on September 28, 2010| 3 Comments »
Do you have avid fans of your shop who are bloggers?
Yoo-hoo, any of you BLOG?
You may, without even knowing it. Have you tried asking recently?
Then asking them to blog about your shop? Even going so far as to having (more…)
Pretty Pictures: Getting your name out there.
Posted in Shopkeeping talk, tagged advertising, blogging, web on September 16, 2010| 5 Comments »
From a vast collection of interesting shots of consignment, resale, thrift and even (gasp!) “new” stores, some crafty ideas about how to make a photo of your shop (on your web site, in your blog, on FB, in a brochure or on a postcard of your business card or heck, even on a T-shirt) be doubly useful by including your name in the picture.
Make your shop shots do double duty.
Without further ado, and with (more…)
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