Here’s 2 emails I received recently from major companies. They sent it, I opened it, they had my attention…
and they blew it.
Dear Amazon.com Associate,
It’s time again for referral fee payments to our Associates! This month, we have sent payments…
You did not earn any referral fees during the last payment period.
Gee, thanks for telling (more…)

It pays to read closely everything reporters write in a newspaper article, bloggers blather on about, even what you might overhear at the grocery or a party. Here’s one that inspired me:



