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Posts Tagged ‘advertising’

Honor your customer's confidence in you...have something they WANT when you email them.

Here’s 2 emails I received recently from major companies. They sent it, I opened it, they had my attention…

and they blew it.

Dear Amazon.com Associate,
It’s time again for referral fee payments to our Associates! This month, we have sent payments…
You did not earn any referral fees during the last payment period.

Gee, thanks for telling (more…)

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It pays to pay attention to what they're saying about your consignment shopIt pays to read closely everything reporters write in a newspaper article, bloggers blather on about, even what you might overhear at the grocery or a party. Here’s one that inspired me:

Shoppers who’d be embarrassed to be seen in a resale store should take a look.

This reporter was genuinely (more…)

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How to get unfollowed in a hurry: Tweet too muchI “followed” a professional site the other day because the person seemed to have some great insights into a topic I am interested in.

Today, in 8 hours, I received 16 Tweets from her.

Is a yank on my sleeve every 30 minutes too much? Yes. It’s just (more…)

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Little paper people teaching us. That's Common Craft.I love, love, love these Common Craft videos for several reasons: they explain things, they look great, they’re fun and well-done.

And wow, can I totally SEE a TV commercial along these lines for OUR “explanation of how a resale shop makes sense and cents for you”!

Keep that in mind as you explore (more…)

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Need a quick “why-shop-with-us” message? To Twitter, put on Facebook, to blog Poke your clients with a reason to shop!about or send your (more…)

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