I am a real NUT when it comes to using your website to get customers in your shop.

Choose one color. And one color only. Ah, the good old days.
Maybe it’s because I opened my shop WAYbackWHEN when (more…)
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, blogging, resale shopkeeping, web on September 12, 2012| 3 Comments »
I am a real NUT when it comes to using your website to get customers in your shop.

Choose one color. And one color only. Ah, the good old days.
Maybe it’s because I opened my shop WAYbackWHEN when (more…)
Posted in Shopkeeping talk, tagged advertising, blogging, web on September 9, 2012| 2 Comments »
And here’s a real live example. If you saw this photo on a web site, what (more…)
Posted in Shopkeeping talk, tagged blogging, email, Halloween, Twitter, web on September 1, 2012|
Yesterday here on Auntie Kate the Blog, we had the grand unveiling of the TGtbT.com Pinterest Board,
Lots of visuals there to help your thrift, consignment or resale shop be the hit of the town!
Today, we unveil not ONE but TWO Pinterest Boards over on HowToConsign.com’s Pinterest, that you can direct your viewers to, even if you aren’t a HTC Sponsor. After all, we all deserve some Halloween fun, resale-style!
and, for home decorating ideas (hey, I won’t tell if you use them in-shop as well)
which will have holidays added to it (can’t wait for you and your resale shop fans to see the ideas!) as the “buying season” for that holiday approaches, so keep it bookmarked.
Delight and inspire your customers by linking (from your blog, Twitter, or Facebook or in your next broadcast email) to the entire collection of consumer-oriented HTC Pinterest Boards (use the link http://pinterest.com/howtoconsign/ ), an individual board there like http://pinterest.com/howtoconsign/halloween-costumes-from-resale-thrift-finds/, or an individual pin like http://pinterest.com/pin/105834659964264406/
Pat yourself on the back for inspiring resale shops across the continent (if your shop is already a Professional Resaler Sponsor of HTC) or thank a shop who already is a HTC Sponsor (they’d welcome your shop to the Directory, ’cause the more, the merrier for all!)
Posted in economics of resale, Not-for-Profit Resale, Shopkeeping talk, tagged advertising, blogging, web, word of mouth on August 11, 2012| 1 Comment »
Remember, people like pictures. If you’re not cross-linking your Pinterest with your other internet presences, you’re not using social media to the max.
I love the various boards, and the pins, on Best Bib and Tucker’s Pinterest page. Gathered here, all sorts of ideas that a shop’s target clientele would be interested in.
I’m still, after 10 minutes of scanning their web site and social media, totally flummoxed as to whether they actually HAVE a shop to shop in, but still, great boards, folks! Thanks for serving as a good example!
I’ve collected up LOTS of resale-pertinent info about this. If you’d like me to gather it all together and present it for your use, simply click the “like” button below.
Enough interest, and I’ll make it happen!
Posted in Shopkeeping talk, tagged advertising, blogging, web on August 6, 2012| 7 Comments »
We’ve come to the end of our “mini-series” of posts about YOUR web site, and whether it’s doing the best job to
I hope that the week has been helpful to you.
My heart-felt thanks to these resale shops who volunteered their sites for my “examples”, without knowing whether I’d praise or chastise them! These shopkeepers are the cream of the crop: resalers who extend themselves to help their sisters (and brothers!) in the resale industry. I appreciate your bravery, and I also appreciate being able to freely use your sites while creating this mini-series.
http://www.selectiveseconds.com
http://www.resaletherapyboutique.com
http://www.fireweedboutique.com
http://www.childishthingsconsign.com
http://www.yourstuffkidsstuff.com
http://www.carouselkidsstl.com
http://www.divineconsignoakpark.com and http://www.trendsoakpark.com
http://www.consigntodesignstore.com
http://www.thefashionsafari.com