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I am a real NUT when it comes to using your website to get customers in your shop.

Single-color business cards

Choose one color. And one color only. Ah, the good old days.

Maybe it’s because I opened my shop WAYbackWHEN when (more…)

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Remember my week-long series on Optimizing your website to get real live customers into your real live store?(Here’s the list of the posts.)

Here’s the post where I talk about how important pictures are.

And here’s a real live example.  If you saw this photo on a web site, what (more…)

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Kate's got a recipe for your Halloween success

Kate’s got a recipe for your Halloween success

Yesterday here on Auntie Kate the Blog, we had the grand unveiling of the TGtbT.com Pinterest Board,

Halloween in Resale & Consignment.

Lots of visuals there to help your thrift, consignment or resale shop be the hit of the town!

Today, we unveil not ONE but TWO Pinterest Boards over on HowToConsign.com’s Pinterest, that you can direct your viewers to, even if you aren’t a HTC Sponsor. After all, we all deserve some Halloween fun, resale-style!

Costumes from Consignment & Resale Shops

and, for home decorating ideas (hey, I won’t tell if you use them in-shop as well)

Celebrating, Thriftily

which will have holidays added to it (can’t wait for you and your resale shop fans to see the ideas!) as the “buying season” for that holiday approaches, so keep it bookmarked.

Delight and inspire your customers by linking (from your blog, Twitter, or Facebook or in your next broadcast email) to the entire collection of consumer-oriented HTC Pinterest Boards (use the link http://pinterest.com/howtoconsign/ ), an individual board there like http://pinterest.com/howtoconsign/halloween-costumes-from-resale-thrift-finds/, or an individual pin like http://pinterest.com/pin/105834659964264406/

Pat yourself on the back for inspiring resale shops across the continent (if your shop is already a Professional Resaler Sponsor of HTC) or thank a shop who already is a HTC Sponsor (they’d welcome your shop to the Directory, ’cause the more, the merrier for all!)

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Too Good to be Threw uses Pinterest

Click to see how TGtbT.com uses Pinterest to appeal to its customers

Pinning is the perfect way to “say” a thousand words with one carefully chosen graphic.

Remember, people like pictures. If you’re not cross-linking your Pinterest with your other internet presences, you’re not using social media to the max.

I love the various boards, and the pins, on Best Bib and Tucker’s Pinterest page. Gathered here, all sorts of ideas that a shop’s target clientele would be interested in.

I’m still, after 10 minutes of scanning their web site and social media, totally flummoxed as to whether they actually HAVE a shop to shop in, but still, great boards, folks! Thanks for serving as a good example!

Gentle readers, are you interested in hearing more about how you can use Pinterest to build your in-store and/or on-line sales?

HowToConsign.com uses Pinterest

And here, how HowToConsign.com “talks” to the public, AKA your future customers…

I’ve collected up LOTS of resale-pertinent info about this. If you’d like me to gather it all together and present it for your use, simply click the “like” button below.

Enough interest, and I’ll make it happen!

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We’ve come to the end of our “mini-series” of posts about YOUR web site, and whether it’s doing the best job to

get shoppers into your actual, physical, bricks-&-mortar, REAL consignment, resale, or thrift store.

I hope that the week has been helpful to you.

Here’s all the posts:

My heart-felt thanks to these resale shops who volunteered their sites for my “examples”, without knowing whether I’d praise or chastise them! These shopkeepers are the cream of the crop: resalers who extend themselves to help their sisters (and brothers!) in the resale industry. I appreciate your bravery, and I also appreciate being able to freely use your sites while creating this mini-series.

http://www.selectiveseconds.com
http://www.resaletherapyboutique.com
http://www.fireweedboutique.com
http://www.childishthingsconsign.com
http://www.yourstuffkidsstuff.com
http://www.carouselkidsstl.com
http://www.divineconsignoakpark.com and http://www.trendsoakpark.com
http://www.consigntodesignstore.com
http://www.thefashionsafari.com

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