Posts Tagged ‘blogging’

Yup, you as owner, co-owner, manager of a consignment, resale or thrift shop NEED a portrait. People want to see your lovely face! Use your portrait on your web site, in your blog, periodically on your social media, as a cover photo on Facebook…

Remember, people like to deal with people they know, and seeing your picture makes them feel like they know you already.

But not all of us enjoy photographs of ourselves. Here’s some examples I’ve gathered, though, that might (more…)

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Take a moment and think about what’s coming up in February. And how your shop could use these wacky “national days” to tickle the fancy of your current… and potential!… clientele. Here’s some I’ve chosen at random, and a thought or two on each to get your imagination going to

design a promotional event for your shop!

Feb 1 Wednesday Work Naked Day: Your email, blog post, social media message could be: If you’re not allowed to work naked, the next best (more…)

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January is National Oatmeal Month! TGtbT.com's Auntie Kate tells you how to use this in your consignment or resale shopWho can resist the fact that January is Oatmeal Month?

The perfect month for something cozy.

And the perfect month for giving your customers an additional reason to get out of the house and into your consignment or resale shop. Not to mention some word-of-mouth (oatmeal, get it? Word of mouth? Ha. I’m so funny.)

You could (more…)

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Is your shop hip to all the goings-on in your community? The concerts, block parties, theater performances, festivals? Maintaining a calendar of such events is a great way to get folks visiting your web site, seeing your branding, feeling connected to your business. And a fun way to get them SHOPPING is called (more…)

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Your web site. Your Facebook cover photo. Your blog. Your profile picture, Instagram, Pinterest, Twitter, business card, media ads, TV commercials, Tshirts, garment tags, trade show, charity auction signage… how many places could YOU put

a picture of your shop?

Lots, huh?

Nice photo, huh?But rather, umm, boring?

But won’t that be boring?

Not if you make your photos POP.

Play around with your consignment shop photo, says TGtbT.com

Click to see the variations larger.

Done on your phone with the Prisma app. Take some time and explore it (you’ll have to find how-tos with your search engine. Don’t get me started on why app makers don’t tell you how to use the darn things.)

The results are artsy enough to print out on some nice paper and frame in your dressing rooms. Never hurts to remind folks just where they are. For example, here’s my fave:

My favorite Prisma result.

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Tell the truth… aren’t you happier to see things go OUT the door than see them come IN?

Your biggest job is selling, and so should your consignment shop web site's.

Your consignment shop’s web site’s biggest job? Motivate BUYERS.

I think any consignment or resale shopkeeper who’s been open more than a week can agree that we (more…)

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