Posted in economics of resale, Shopkeeping talk, tagged customers, daily operations, resale shopkeeping, selling on January 14, 2014| 6 Comments »
As shopkeepers, we all strive to be kind and nice and friendly. We want our clients to be happy with our business policies and happy with us.
And how to find that balance is today’s (more…)
Posted in Shopkeeping talk, tagged consignors, customers, success, web on January 9, 2014|
“You never get a second chance to make a first impression” is a truism that is majorly important to consignment, resale and thrift shops.
In person, we do a lot to make our “look” suit our style of shopkeeping. But what about our Internet “voice”… our web site, our blog, our mass emails, and Facebook updates?
Here’s a few examples I’ve saved for you of how to get your business personality across. Take a look and see if you don’t feel connected to the real-life folks running these companies. Hey, you might even find yourself smiling… always a good thing, if you can
First, an email entitled Our First Ever Bag Sale. Gets their personality across.
Next up, a video on how an online consignment business works. This reassures viewers that this business is organized (stuff won’t go missing!) and super-clean. The same company (since sold to another company) did a great Moving-Day video and an intake specialist shows some common NTY reasons.
And last, a blog entry that manages to teach and endear the business at the same time. The subject? Girl Math.
Tell us how you
in the comments below, or share some examples you keep for inspiration:
Posted in Shopkeeping talk, tagged customers, promotions, resale shopkeeping, small business on November 19, 2013| 2 Comments »
Now, your family and friends are probably really supportive of your consignment or resale shop, but would they think to make (literally, MAKE!) your holiday gift from them…
Probably not. Unless you steer Santa (more…)
Posted in Shopkeeping talk, tagged christmas, consignors, customers, holidays on November 18, 2013| 7 Comments »
During the holidays, the best consignment, resale and thrift shops always have on hand some “customer gifts” to hand out to favorite clients. Here’s the cutest one I’ve seen in ages: (more…)
Posted in Shopkeeping talk, tagged customers, holidays, resale shopkeeping, small business, success on November 1, 2013| 1 Comment »
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 