Turn "likes" into "how'd you like to pay for that?"
From the look of things, more and more consignment, resale, and thrift store managers are
Posts Tagged ‘customers’
Getting action from all that Facebook Time
Posted in Shopkeeping talk, tagged advertising, customers, web on October 20, 2011|
Help; tell about YOUR experiences with Black Friday in consignment, resale, thrift
Posted in Shopkeeping talk, tagged christmas, customers, daily operations on October 19, 2011| 16 Comments »
It must be holiday selling planning time! Marcy writes:
We opened May 2011. It’s about 3200 sq feet, with great visibility on “the main drag”. Many folks will have (more…)
Deja Vuesday: “How long you been here?”
Posted in Deja Vuesday, Shopkeeping talk, tagged advertising, customers, HowToConsign.com, web on October 18, 2011| 2 Comments »
Click the image for dozens of free articles from TGtbT.com
Without further ado, for Deja Vuesday today may I present a post that is
even MORE important now than it was a while back:
“How long you been here?”
“How long you been here?” is a question designed to drive any resaler CRAZY. You spend and spend on advertising, signage, bag-stuffers and all that, and still, people don’t seem to know you’re in business and serious about it. Read the whole Deja Vuesday post…
For more posts that are important enough to rate a second showing, that deserve to be recycled. that rate an encore, and so on: The Deja Vuesday posts.
Inspiration among the Electrons
Posted in Shopkeeping talk, tagged advertising, customers on August 22, 2011| 2 Comments »
Cruisin’ the web today, found a nice little list you might wish to use (more…)
Absolute price? Absolute Rubbish.
Posted in economics of resale, Shopkeeping talk, tagged customers, perceived value, resale shopkeeping on August 16, 2011| 1 Comment »
I got an email the other day, from a resale shopkeeper who attended my workshop, The Price is Right… or is it? at NARTS Conference in June.
She (or he, the complainer was anonymous) complained that I wouldn’t tell her
precisely what something was “worth.”
There is absolutely no absolute value for anything, as much as the complainant wishes there were. To think there is is
absolute rubbish.
The consignment, resale, or thrift shopkeeper missed my main point, that there is no such thing as what something is specifically “worth.”
She complained that I told her that
the value of any item in her shop was worth what she did.
Well, it is. Everything a shopkeeper does, from such large issues as location and advertising to the mundane like vacuuming, opening ten minutes early, even whether she shopkeeps clad in jeans or St. John, sets the price for her goods.
Don’t miss the free PDQ from my workshop. And for goodness’ sake, if you don’t have The Money-Wise Guide to Accepting & Pricing, better get it before all those lovely new-season things come in. Jeans or St. Johns, couches or crib sheets.
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Auntie Kate The Resale Expert 