Posted in Shopkeeping talk, tagged customers, Facebook, sea of sameness, web on April 24, 2018| 1 Comment »
Think about our attention span now, 5 years in!
You know what they say about people, now that they spend so much time on the internet:
People are easily bored. Even when they want something, they only want it if it’s readily available and completely obvious.
So what to do, when you have a B&M store and you want to entice your customers to become regular visitors and buyers?
You have to make (more…)
Posted in Shopkeeping talk, tagged customers, resale shopkeeping, small business, word of mouth on April 20, 2018| 6 Comments »
A shopkeeper with four years under her belt was upset that people STILL said to her,
She felt that they were being belligerent, but I’m guessing they were just (more…)
Posted in economics of resale, Shopkeeping talk, tagged advertising, consignors, customers, resale shopkeeping on April 11, 2018|
How’d you like every single residence in a targeted area of your community to get your flier in their mailbox? Without your having to sort for bulk mail (oh the horror!), know their adresses or even their names? Yes, it can be done, for way less than you think.
Take a look at the postal routes in your shop’s market area. This is fascinating even if you decide not to use EDDM. You can see census data for each route: age range, number of people in the household, average income… and of course, how much it would cost to use EDDM.
For example as in my graphic, it would cost one more time, my legacy shop in Columbus OH, 18 cents each to reach all the 730 addresses in the nearby neighborhood which has an average household income of well over $100,000.
Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged advertising, customers, email, Facebook, resale shopkeeping, selling, web on February 24, 2018| 2 Comments »
Posted in Shopkeeping talk, tagged customers, promotions, resale shopkeeping on February 2, 2018|
Added this pin to my “Increase the Value of Your Donations” Pinterest board, which is generally aimed at NFP thrifts, as a way to use up unsaleable jeans and create something new. But also… this would make an AWESOME (more…)
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 