Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged display, merchandising, resale shopkeeping, social networking on January 30, 2017|
Take a look.
Lighting, focus, and here from Back by Popular Demand, a perfectly angled mirror shot and a bright, appealing piece of merchandise.
(What would make it even better? Branding the photo so your shop name is seen!)
Posted in Shopkeeping talk, tagged display, merchandising, Products for the Professional Resaler, resale shopkeeping on December 13, 2016|
Keeping your eyes open while out and about, you can gather some great ideas that would be helpful in your shop… especially
Here, under a rack of short clothing items, the shopkeepers have gathered a trayful of household items for a clever little display.
What’s that down below? I must have it!
Get your copy PDQ
Notice that the merchandise is NOT directly on the floor, where it would look like a mistake. This shop, Bon Bon Vintage, has constructed a platform to use… but you could use a mini-shelf, child’s stool, or even a small pedestal to elevate and highlight a few irresistible goodies!
Gather more ideas in the TGtbT Product, The Essential Guide to Using ALL Your Space.
Posted in Shopkeeping talk, tagged display, learn a lot, resale shopkeeping, selling on November 10, 2016| 2 Comments »
Do you swing in your shop? What’s a swing shop? From the TGtbT.com Glossary of Resale Terms:
Swing Shop: An area dedicated to selling time-sensitive featured items. It can be as small as a single rack, or as large as the entire center of your shop. This area will generally have a much higher sales-per-square-foot figure. For more, see pages 20-23 of Shop Sizzle.
There’s swing shops all around us when we wander through the retail world. Here’s two I saw yesterday:
Hmm, what do we carry that would make a good holiday gift? Lowes answered that question with this swing shop!
Addressing the concerns that are going through your shoppers’ minds is a good way to decide what your swing shop will be for the next week or month. A gift-suggestion swing shop is especially important in our resale shops, since we do want to let buyers see that yes, they can snag a wonderful gift, even if they are in a secondhand shop!
And what’s more immediate than “What am I gonna cook for dinner?” This swing shop saves the shopper time and foot steps by gathering everything needed for that dish the demonstrator is whipping up!
First they cook, and then you buy: all the ingredients (even the cooking oil!) for the recipe they’re demo’ing.
My first day in my first Manhattan department store job, it started raining after commuters had left their homes. All those folks were caught with no protection from the weather. A swing shop was hastily set up with all of the cheapest umbrellas in the store, right in front of the glass doors, and that’s where I was stationed, selling umbrellas right and left for hours. Proving that a swing shop can meet immediate needs, and make an immediate and unanticipated profit too!
PS Swing shops can be time-savers, too. Switching it out is a great way to freshen up your shop without totally rearranging it!
Posted in 5- Minute Fixes, Kudos: Ideas to inspire!, Shopkeeping talk, tagged display, learn a lot, merchandising, resale shopkeeping, small business, starting a consignment shop on September 19, 2016| 2 Comments »
This time, it was at a shop on AMI, which Florida-beach lovers will recognize as the initials of Anna Maria Island, and a long-time store, Mister Roberts Resortwear (just the name tells you how long this shop’s been in business…)
Thanks to Mister Roberts Resortwear for allowing me to share this idea with you. If you’re on AMI, their address is 5330 Gulf Drive, Holmes Beach FL (no, they didn’t name he town after Auntie Kate LOL)
Posted in 5- Minute Fixes, Shopkeeping talk, tagged display on September 16, 2016|
Have you ever tried to put together a great outfit on a mannequin… only to have the belt droop like a over-washed 1980’s sweater?
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 