Have you ever had the experience of not recognizing an acquaintance in a place you don’t associate her with? I did, the other day, when I saw my hairdresser in the grocery… I just couldn’t place who she was.
Posts Tagged ‘email’
Aw, come on. Help me out here.
Posted in economics of resale, Shopkeeping talk, tagged email, markdowns on July 21, 2011| 1 Comment »
So simple. So effective. So perfect for your consignment or resale shop.
Posted in Really good ideas, Shopkeeping talk, tagged advertising, blogging, email, Twitter, web on July 1, 2011| 1 Comment »
I love, love, love (more…)
Making a “temporary” web site
Posted in Shopkeeping talk, tagged email, small business, web on May 24, 2011| 5 Comments »
Not particularly the announcement I’d make, but you get the idea.
What do you do if you can’t easily and quickly make a page on your web site (or goodness gracious, don’t even have a web site for your consignment, thrift, resale shop!), but
you have something you really want to tell folks
MORE folks than just (more…)
They aren’t paying attention, Part #2
Posted in Shopkeeping talk, tagged advertising, email, sea of sameness, web on March 30, 2011| 5 Comments »
They aren’t paying attention, Part #1, talks about quick little messages to your clientele that go right over their 
heads or through their minds with no lasting impression of your business.
Go ahead, read that first. I’ll wait….
Oh, you’re back? Do I have your attention? Okay…
They aren’t paying attention Part 2: Make sure they know who you ARE.
Many broadcast emails I receive (more…)
Making consignment, resale, thrift customers feel even MORE special.
Posted in Shopkeeping talk, tagged advertising, email, perceived value on February 22, 2011| 2 Comments »
Justin Tyme. Your new secret agent… (Or, if you’d rather? Justine Thyme.)
Turn your broadcast email into a “for-members-only” secret spot by suggesting one delectable piece of merchandise, once a week, to those who sign up for your Justin Tyme club.
All you need:
- Your phone and 5 minutes to get a good photo.
- A pre-set email format with a character to represent your club’s mascot (find some free graphics like these at http://www.clker.com )
- To add text to the photo use your favorite app for free…quick and easy
- And someone to answer the phone/ respond to emails!
These emails can be in addition to those you send out to everyone. Most of the graphical email providers, such as Constant Contact, allow you to maintain separate listings so you can send an email to a single segment. Of course, you COULD send a weekly Justine Thyme Find to all, but
if you promote exclusivity, people will value your messages more.
Add a few goodies to your JT Club, such as birthday savings, preview parties for your seasonal clearance sales, and gifts with purchase every so often…and you’re on your way to cultivating some seriously very enthusiastic fans!
Got something unusual on consignment? Have Justine add a few words…
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