Posted in Shopkeeping talk, tagged advertising, Facebook, resale shopkeeping, small business, Twitter, web, word of mouth on January 30, 2018| 2 Comments »
Why not make your followers want to search you out on social media #everysingleday with a themed hashtag to go with each day of the week? Highlight one piece of merchandise, one outfit, one room setup.
#markdownmonday: Choose one, preferably ultra-popular, (more…)
Posted in Shopkeeping talk, tagged advertising, Facebook, resale shopkeeping, selling, web on January 19, 2018|
Give them a chance to make up their minds.If you’re doing a Facebook Live or even a non-live video selling goods, why simply hold something up for 10 seconds then toss it out of view? Does that make sense? Would you do that in person? Insist they make an instant decision on buy/pass?
Is there a way, instead, that you can (more…)
Posted in Shopkeeping talk, tagged advertising, blogging, christmas, Facebook, holidays, resale shopkeeping, web on December 12, 2017|
Here’s an email subject line that caught my eye today:
Now, wouldn’t that be a great opportunity for YOU to get your email list folks thinking about shopping in your shop for the holidays? You could link to a gallery of product photos... a collage… a Facebook album or Instagram or Pinterest or blog entry.
Or for the time-pressed, just put the pix in your email… then (of course) link the email to your social media.
Choose a price point that would be reasonable for your clientele… not too high, not too low. You want to show value, not how cheap they could be, ’cause holiday gift-giving is all about the delight, not the savings.
Then, closer to December 25? Do a repeat with “stocking stuffers” for a lower price point. If your clientele is anything like me, around that time I’m always worried that I don’t “have enough”!
Posted in Shopkeeping talk, tagged advertising, christmas, Facebook, holidays, resale shopkeeping, social networking, Twitter, web on December 6, 2017|
is to figure out what they’re thinking now, and how your business can solve that need/ want/ wish. And December, full of events, gift-giving, family doings, is perfect for this! So let’s think about what they’re thinking about, and how we might (more…)
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Auntie Kate The Resale Expert 