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Posts Tagged ‘holidays’

Gorgeous Gifts and Goodies

Posted in Shopkeeping talk, tagged , , , , , , on December 12, 2017|

Here’s an email subject line that caught my eye today:

“Gorgeous Gifts and Goodies Under $350!”

Now, wouldn’t that be a great opportunity for YOU to get your email list folks thinking about shopping in your shop for the holidays? You could link to a gallery of product photos... a collage… a Facebook album or Instagram or Pinterest or blog entry.

Or for the time-pressed, just put the pix in your email… then (of course) link the email to your social media.

Choose a price point that would be reasonable for your clientele… not too high, not too low. You want to show value, not how cheap they could be, ’cause holiday gift-giving is all about the delight, not the savings.

Then, closer to December 25? Do a repeat with “stocking stuffers” for a lower price point. If your clientele is anything like me, around that time I’m always worried that I don’t “have enough”!

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No more Christmas.

Posted in Shopkeeping talk, tagged , , , , , on December 8, 2017| 2 Comments »

When do you all stop taking Christmas décor in?

Joyful no more, holiday merchandise on December 26. 

Holiday-specific consignment goods for sure have a drop-dead date… and it’s for sure, the day AFTER whatever holiday. So should you stop taking Christmas-related items in… on December 1? December 5?  October 25 (if your consignment period is 60 days) or September 25, if it’s 90 days?

After all, the MOST (more…)

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What ARE they thinking?

Posted in Shopkeeping talk, tagged , , , , , , , on December 6, 2017|

The absolute best way to get your followers, fans, readers, customers to think of your shop

Checking her list? Help her check it OFF!is to figure out what they’re thinking now, and how your business can solve that need/ want/ wish. And December, full of events, gift-giving, family doings, is perfect for this! So let’s think about what they’re thinking about, and how we might (more…)

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Is your brain holiday’d out?

Posted in Functional Friday, Shopkeeping talk, tagged , , , , , on December 1, 2017|

If you’ve run out of ideas about telling your customers how wonderful resale is for the holidays, here’s 50 angles you could use:

50 Days & 50 Ways to Have a Merry Recycled Holiday

Keep the LIGHT in Christmas by celbrating the resale way | TGtbT.comIt’s a blog written directly for the public, with all the ways to use resale shopping to have an eco-friendly celebration. This link takes you to the start page of the blog, and from there you can explore:

Day-by-day: Use the calendar to click on each day… there’s one post per day.
or

By topic: there’s 5 categories to choose from just below that calendar.

Check it out,  and feel free to link to any of the 50 resale-centric, consumer-angled posts there!

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Last-Minute Holiday Event

Posted in Shopkeeping talk, tagged , , , , , on November 28, 2017|

Need a quick, inexpensive, community-minded holiday event in your shop?  How about

Cookies & Cans

Here’s how our local private museum publicizes (more…)

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