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Posts Tagged ‘merchandising’

So that’s why bait shops are a disgrace to retail.

Posted in Shopkeeping talk, tagged on July 28, 2010| 2 Comments »

Shopping heaven...just not for our target customersYou know what I mean. Men just don’t “care”… or see or even smell… as much when shopping. To them, it’s in, got what I need at a price I want to pay? and out. Women are more emotional about shopping.

Is your consignment or resale or thrift shop addressing (more…)

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Oh my papa, to me he is so wonderfully gently-used!

Posted in economics of resale, Shopkeeping talk, tagged , on June 10, 2010|

Help Dad have a great Father's DayJust because you don’t carry “guy stuff” doesn’t mean you can’t make money on this holiday!


Newspaper item: Anticipated PER PERSON spending on Father’s Day up 58% to almost $100! You just gonna let them go (more…)

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Are 2-ways the bullet points of retail?

Posted in Shopkeeping talk, tagged , on April 19, 2010| 1 Comment »

People StyleWatch seems to be succeeding when other fashion magazines are struggling, and one of the reasons appears to be short captions and few complete sentences anywhere to be seen.Using a 2-way as a bullet point in consignment and resale shops.

That’s what their …can we call them “readers”? let’s settle on “viewers”…want. “The few times we’ve done longer pieces, something on trying a trend that went on for two pages, it just didn’t resonate,” said the magazine’s editors.

“If we don’t have PowerPoints in class these days, students are going to rebel — they expect to have notes handed out to them, bullet points.”

“Attention spans are getting shorter.”

If two pages on a topic the reader, err viewer, is interested in is just not resonating…are your long jam-packed racks of jeans or dresses or tops doing it?

Or are your browsers looking for the bullet-point experience?

The very thing we as consignment or resale shopkeepers pride ourselves on, the variety we offer,

could loom in the eyes of a short-attention-span, 140-characters is all I want audience as badly as an indigestible chunk of a turgid novel does.

How to create bullet points out of your presentation? That’s what 2- and 4-way face-out racks do best:

Present a quick, easily-understood fashion story.

(Notice how my red paragraphs are bullet points? Doesn’t the emphasis make the remaining 150 words easier to digest?)

Image from Display Warehouse.

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Favorite Thing: A Swing Shop Skeleton

Posted in My Favorite Things, Shopkeeping talk, tagged , , on March 27, 2010| 7 Comments »

Resalers could use this as a start for their swing shop.You must see this: a batch of “thrift-shop” tables, as the creator dubs them, painted glossy white, all mish-mashed together as a platform for your center-stage swing shop.

Here, they are fastened together to get the angles, but for more versatility you may want to simply nestle them together.

Pull out a drawer and fill with hairbows or bangle bracelets or napkin rings tied together with white ribbons…

A T-stand or half-mannequin or cake stand raises displays to yet another height…

a carousel of shoes arranged on a round table top…

Cup hooks on the inside of the table aprons that’ll display handbags, beads, scarves…

for-sale silk flower arrangements, or big baskets of flip-flops, nestled underneath.

Oh this would be so fun to use as the skeleton on which to build a fantastic swing shop each week!

More about Swing Shops, as one of the 10 topics in Shop Sizzle , which is a recommended Product for the THRIVING Professional Resaler.

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Where did that hour go?

Posted in Shopkeeping talk, tagged , on March 14, 2010| 3 Comments »

I keep a red clown nose in the glove compartment.So I wake up this morning and remember that I lost an hour last night. Then DuH spends (I swear) 35 minutes setting the clocks forward. And that doesn’t count the PolkaDot PT’s clock or the one in his ancient pickup (more…)

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