Posted in Shopkeeping talk, tagged display, merchandising on November 9, 2009|
Big black hole. What a waste!
If you have a glass entry to your shop, you have one more display window than you realize.
Look at all that empty display area, just waiting to be filled last thing before you leave every evening!
Why not give after-hours strollers something to look at, something to admire and covet…or even something to tell them a bit more about your shop?
It’s not hard to do. It can be as simple as (more…)
Posted in Kate's Must-Sees, Shopkeeping talk, tagged consignment, merchandising, recycle, sea of sameness on October 14, 2009| 1 Comment »
Consignment, resale and thrift shops, always looking for some unique way to display ever-changing inventory and often blessed* with a small budget, might take this look to heart.
Although this is part of an English line of ready-made store fixturing, can’t we see it in our shops?
That darn (more…)
Posted in Shopkeeping talk, tagged merchandising, perceived value on April 7, 2009| 2 Comments »
You know I preach Add Value don’t Reduce Price. Whether 
you’re a consignment, a buy-ouright, or a donations thrift shop, constantly telling folks you’re cheapest…or you are for today at least with a 20% off everything! sale…simply leads to a “I’ll wait until they mark it down” mentality in your clientele. And when that price reduction effectively erodes your entire profit margin (and then some, in many cases), it’s unsustainable.
You don’t want people to come to your shop (more…)
Posted in Shopkeeping talk, tagged merchandising, starting a consignment shop on February 13, 2009| 6 Comments »
On a scale of 1 to 10, where would you place your consignment or buy-outright shop, and why?
Posted in Shopkeeping talk, tagged christmas, holidays, merchandising on December 28, 2008| 6 Comments »
Nothing sadder than the picked-over remains of holiday goods. We just started the policy that the consignment period for holiday-specific goods ends the day after the holiday, no matter when in the preceding 60 days the item came in. We’ve done this now for Halloween and Thanksgiving, and yesterday, Dec. 27, was clear-out day for Christmas.
This is what the “holiday aisle” at Woman’s Exchange, a not-for-profit consignment shop, looked like at 9:30 am Saturday morning. All of these items, unsold and unclaimed, have now become donations, and we need to remove them from the selling floor to make room for “real” stuff. Since the shop’s in Sarasota, January through March is actually our busiest time of year and boy, do we need the space!
Dressed in black (I was doing the whole anti-Santa thing, taking Christmas away!) I got started with my trusty little cart. Away with the old, in with the even older! (You’ll see what I mean in a minute.) (more…)
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