Posted in economics of resale, Shopkeeping talk, tagged customers, perceived value, selling on February 19, 2011| 3 Comments »
Hurry, hurry, hurry…everyone is, or at least feels like she should be…pressed for time.
And that includes your consignment shoppers, your resale customers, your thrift store browsers. Not to mention consignors, sellers, and donors.
And chances are, they’re more concerned with time than with (more…)
Posted in Shopkeeping talk, tagged advertising, blogging, perceived value, selling on January 23, 2011| 2 Comments »
I was thumbing through a clothing catalog the other day and came across this description of a pair of pants: one of the pluses of this garment, a feature I was sure to love, a reason to buy these pants, the copywriter wrote,
Here’s what Andy Sernovitz had to say on the subject:
Focusing on what you don’t have, don’t waste, or don’t use can set you apart. When Amazon decided to do away with the extra plastic and oversize containers, everyone was talking about what their “Frustration-Free Packaging” didn’t have. If you’ve got an efficient advantage that removes unnecessary excess or saves time, highlight it and help people talk about it.
The Lesson: Great conversations can sometimes be about what you don’t sell. (read the whole article)
“What you don’t have, don’t waste, don’t use”…how perfect is that focus, especially for the resale industry? Bet you can think of lots of POSITIVE messages about what your shop DOESN’T HAVE!
Posted in Shopkeeping talk, tagged perceived value, promotions on January 20, 2011|
.Always (more…)
Posted in Shopkeeping talk, Slices of (my) life, tagged daily operations, display, perceived value on September 20, 2010| 18 Comments »
Happy 35th Anniversary Week to ME!Yes, I know. I’ve been around the consignment counter a few times. With 35 years gone by since I opened my own shop (and more years than that involved in the biz), it’s easy for me to think I’ve seen it all before. (More about me on yesterday’s intro to this Great TGtbT Week of Giveaways!)
And that’s what (more…)
Posted in Shopkeeping talk, Slices of (my) life, tagged holidays, perceived value, resale shopkeeping on September 19, 2010| 12 Comments »
Yes, I have quite a consignment career BEHIND me.
This week I will be celebrating the 35th anniversary of opening my consignment shop.
THIRTY-FIVE years! That means (oh lordy) that the grandchildren of the children who were outfitted by one more time back in 1975…are now FOURTH-GENERATION resale fans.
If you too (more…)
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 