Some free classes you can take on your own time to develop some great advertising for your shop:
Shooting Promo videos (and don’t miss (more…)
Posted in economics of resale, Shopkeeping talk, tagged advertising, promotions, resale shopkeeping on September 14, 2011|

Shooting Promo videos (and don’t miss (more…)
Posted in Shopkeeping talk, tagged advertising, employees, promotions, word of mouth on August 8, 2011|
Word of mouth is everything, right? You do everything you can to get it: spectacular customer service, memorable
display windows, imaginative and effective promotional events, awesome ads. You Facebook and tweet and blog until (more…)
Posted in Shopkeeping talk, tagged promotions, small business on August 4, 2011| 8 Comments »
Who do you think is more likely to buy a lot in your shop, a person you’ve sent a 20% off anything coupon, or a shopper (more…)
Posted in Shopkeeping talk, tagged promotions, Twitter, web on July 29, 2011| 3 Comments »
Tara, proprietor of Born Again, is having an interesting event in her shop next week (sorry, all the slots are taken!) for one hour only, a single hour after closing on the Friday before her big seasonal clearance bag sale.
Posted in economics of resale, Shopkeeping talk, tagged coupons, promotions on July 26, 2011| 5 Comments »
It’s fine to have a Groupon offering in your consignment or resale shop. After all, you plan on making lots of new fans for your shop from this. But have you taken the next step?
Here’s how: (more…)