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Posts Tagged ‘resale shopkeeping’

Stalk the designers.

Posted in Shopkeeping talk, tagged , , on December 5, 2012|

Fashion industry folk, for consignment shopkeepers to followHave I shown you this? It’s the Twitter URLS for women’s fashion brands, stores, designers, (more…)

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Borrow their voice.

Posted in Shopkeeping talk, tagged , , , , on December 3, 2012|

Too Good to be Threw loves ban.doJust found a web site merchant to admire. Not because of their products (although I covet quite a few of them) but because of their voice.

What’s “voice”? It’s a literary thing:

“the quality that makes his or her writing unique, and which conveys the author’s attitude, personality, and character”

and man, this merchant has voice to spare! It’s ban.do. Read their about page. And their Facebook and their blog and tweets…for the VOICE.

Don’t you love them? Just feel you could be besties?

For example, if you click on one of their items and it’s sold, they don’t say “sold” they say

Sorry, somebody beat you to this one!

And here’s a quick selection of their Facebook posts, each (well almost each) written to make you want to click through to see what’s up:

Just for fun:

thumbs up if you think rainbow sprinkles make everything taste better!

we can’t stop debating who was the best dressed at the emmys last night. what do you guys think?

To sell stuff… their FB post always leads to specific product info on their web site or blog:

getting into a little bit of trouble has never looked so glamorous.

we hate to pick favorites, but we did it anyways. (leading to their % Faves, something they do on a regular schedule.)

whoever said anything about having to wearing boring colors during the fall?

and for their clearance sale: out with the old, in with the new.

And how about these? Wouldn’t you simply have to click through to their message?

we’re hiring, you want in on all the fun?

as you well know: a good secret is hard to keep. well, this secret is out!

Ready for some “voice” lessons? Cruise around their various web presences.

Are there voices YOU hear? Add in the comments, other sites/ blogs that you think do a really good job.

Save

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Ho ho, I’m off doing the shopping thing…

Posted in Shopkeeping talk, tagged , , , on December 1, 2012|

Time for the Polka Dot PT to turn into Santa’s sleigh, so I’m off to my local consignment and thrift shops with wallet in hand…TGtbT.com arrives just like Santa at consignment, resale, thrift stores

but here’s a (more…)

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Easy as 1-2-3: Your Holiday Gift Conundrum Solved

Posted in Really good ideas, Shopkeeping talk, tagged , on November 27, 2012| 3 Comments »

1.

Print out this page

2.

Select which items which will help your business thrive in 2013 and circle them

3.

Give this now-circled page to your spouse, significant other, life partner, parents, kids, having stapled to it, your “Life Wish List”… anything from a world cruise to the finest higher education you could wish for a child or grandchild… that you plan on earning with

your talents and a little guidance from Too Good to be Threw Products for the Professional Resaler.

There. Now everyone knows what you want for your present (and future!) And aren’t you happy you won’t be getting one of those cellophaned “Christmas towers” from Walmart.

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The Imperfect Shopkeeper

Posted in Shopkeeping talk, tagged on November 26, 2012| 9 Comments »

Consignment shop dust bunniesYou don’t have to do it all 100%, 100% of the time.

In fact, if your strive to do so, you’ll lose all the joy, the fun, the pleasure…

and the profit.

I’ve watched shopkeepers drive themselves to tears (and/or cuss words they’d be ashamed to have their mothers hear) over details which really matter so little. True story: In the beginning of my shop, I would spend another half-hour or more trying to get the daily total to balance to the penny. And I am talking penny. Then one day (or late evening, actually) it come to me: it didn’t matter. If I was off 57 cents or even $3. My half hour would have been better spent on any number of things, and more joyfully spent as well.

So stop and think:

Is good enough good enough in this case?

Would that extra hour tweaking your display or your Facebook promotion really be worth it? Answer: Yes, if that’s what you like to do and have an hour to do it in. No, if there are matters more pressing that you could be doing, that would make a markedly-deeper impact on your goal. Or that simply

added to the delight you experience in owning your own shop.

For me, it was colorizing the earrings. Okay, I’m weird. But I’m guessing you have your own little weirdnesses too, and I hereby give you permission to do what’s important to you and your shop. I promise I won’t mention the dust bunnies lurking in that corner over there.

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