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Posts Tagged ‘resale shopkeeping’

Consignment, resale, thrift stores: You ARE crowdsourcing, so market it as such!Great way to “update” the whole consign/ sell/ donate aspect of your business, don’t you think?

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To define it as crowdsourcing?

What is crowdsourcing?

Examples of crowdsourcing

How are some web sites using crowdsourcing?

Crowdsourcing provides businesses whether large or small, new or well established to have access to a group of people eager and willing to tackle tasks and projects. This untapped valuable resource will soon become the focal point of businesses around the world. —Scalableworkforce.com

How can you see using crowdsourcing in your business?

(For my off-the-top-of-my-head, best profit-making answer, roll your mouse over the photo. Then comment below about your thoughts!)

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I cringe, really cringe, when I see messages some consignment, thrift, and resale shopkeepers send out on their social marketing media.

“Shop Local.”  “Support Small Business.”Asking people to shop with you without giving them a reason doesn't work. It's begging.

Why? So what? Where’s the What’s in it for THEM? Why aren’t you letting them know the value to them? These messages (and feel free to disagree but you’d be wrong) are begging.

Don’t present your business as a beggar with empty hand outstretched.

Do you have any idea how many people walk past an outstretched hand without a thought, without leaving a coin or a dollar bill?

Well, neither do I, but I guarantee you the hot dog vendor in the next block, with his shiny aromatic cart telling folks

A wiener a day keeps the doctor awayOffering a good REASON to buy from your consignment, resale, or thrift shop

or Homemade Polish sausage, get it hot right now!

or even, simply, My hot dogs are not only local and organic and good for you, but an incredible value

…. makes a lot more than the beggar. Because he’s telling them WIIFM.

Give your reader, listener, viewer, potential customer a reason to do business with you. After all, your business is to exchange something of value for something of value.

Don’t beg. Beguile.

Save

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Consignment, resale, thrift store staffI’ve reproduced this article by Bill Treasurer that I first saw on Business Know How, because the post there is so interrupted by ads and pop-ups that it interferes with the message. You can access Bill’s book with the links below.

Managing Comfeartable Workers

10 ways to manage (more…)

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After all, some Auntie Kate messages are, ahem, Too Good to be Threw!

Click the image for more Deja Vuesday posts that are too good to be threw from TGtbT.com

This Deja Vu post is one of my  most popular. For good reason. Who doesn’t want their consignment, resale, or thrift shop to be successful? Click to read it.

5 things rich consignment & resale shopkeepers do differently than poor shopkeepers.

 

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Have you ever had the experience of someone thinking that you areThe obvious can be brilliant in consignment, resale, and thrift shopkeeping

brilliant

when you don’t understand why? After all,it’s such a natural thing to offer your shoppers a cup of warm cider on cold days… but such simple hospitality really impresses them. They think you’re a brilliant retailer; you think it’s so obvious, you are amazed they even notice.

And so it is when I winnow through all of the ideas and tips I post here on Auntie Kate the Blog and on our flagship site for Professional Resalers, TGtbT.com.

Sometimes I hatch an idea for you that I think is so obvious that it’s not valuable. Take the fishbowl post here on Auntie Kate, for example. Even my subject line proves I thought it was, perhaps, same old-same old. I mean, we’ve all seen these. So we should all have thought of doing it.

Well, the tip might be obvious, but judging by a lot of nice comments from consignment, resale, and even thrift stores, it was still helpful to them.

Lesson learned?

It’s the simple things that count. Like the ideas in Shop Sizzle, SHOW it to SELL It, and all of our Products for the Professional Resaler.

I think you should buy your business some brilliant ideas to put to use.

After all, it’s obvious your career deserves a holiday gift. It’s been good all year… but 2012 could be even better. Don’t you agree?

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