Posts Tagged ‘resale shopkeeping’
Brand your photos in one easy step.
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, Facebook, resale shopkeeping, web on February 16, 2018| 3 Comments »
Okay, you’ve heard me
It’s not enough to say #shoplocal.
Posted in economics of resale, Shopkeeping talk, tagged advertising, promotions, resale shopkeeping, success, Twitter, web, word of mouth on February 12, 2018| 2 Comments »
Asking your community to #shoplocal is not enough. You need to show them What’s in It for Me?
They don’t care that you’re the “lifeblood of our community”. They’re looking for the why’s, the how-come’s, what they will get out of shopping local.
Why are you asking your community to #shoplocal? Here’s a dozen reasons, designed to (more…)
Are your pictures silent?
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, blogging, resale shopkeeping, social networking, web on February 8, 2018|
Is mum the only word for your social media pix?
Are your pictures silent?
That is, do you take shots of your merchandise and that’s it, you just post them on all those social media channels you have so carefully constructed… without a WORD as to what we’re looking at, why we might possibly want it, indeed, what YOU were thinking to bother showing it to us?
Never post “silent” pictures. They are ineffective and worse, they’re annoying to your fans and followers. You’re interrupting them to get their attention, then giving them nothing for their time.
Worried that you’ll have nothing to say? (This is the weirdest thing about my resale friends… they always fret that there’s nothing to say when I ask them to caption a photo, write a blog post, be social in social media, but DANG! You can’t shut ’em up when they get together in person!)
Well, write this sentence out and tape it to your office wall, your laptop, heck, your forehead:
What’s so FAB (Features, Advantages, Benefits)?
What do I mean? You can use Features, Advantages, and/or Benefits to make your pictures sing! Like:
Features: “The industrial zipper on this lace blouse takes it from ho-hum “sweet” to SWEEET!”
Advantage: “Outfit your new office with this swivel chair and desk for $150 and save your new business startup budget hundreds of dollars on Day One!”
Benefit: Keep the kiddos warm this winter: Our selection of snowsuits and snow boots will have them playing outdoors for hours (ah, blessed silence…)”
See? When your thinking gets FAB, your social media gets results!
How long should your email be?
Posted in Shopkeeping talk, tagged advertising, email, resale shopkeeping, small business, starting a consignment shop on February 5, 2018|
The average person spends 51 seconds reading an email newsletter. And with the normal person reading at a rate of 200 wpm, that 51 seconds equates to them reading about 170 words.
What can you say in 170 words?
Well, you’d better include (more…)
Cutting up for an audience!
Posted in Shopkeeping talk, tagged customers, promotions, resale shopkeeping on February 2, 2018|
Added this pin to my “Increase the Value of Your Donations” Pinterest board, which is generally aimed at NFP thrifts, as a way to use up unsaleable jeans and create something new. But also… this would make an AWESOME (more…)
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