Posted in economics of resale, Shopkeeping talk, tagged buy-outright, holidays, resale shopkeeping on January 1, 2019|
The ugly Christmas sweater, holiday decor, entertaining extras from folding chairs to poinsettia- bedecked table runners. Little velvet dresses and silly family PJs. The Santa that lights up, the twig reindeer.
If their decision is no, they don’t want to keep and store things… and if you want that stuff (keep reading, you will…) … (more…)
Posted in Shopkeeping talk, tagged consignors, customers, daily operations, resale shopkeeping on December 28, 2018|
If you started off on the wrong foot, if you’ve gone off on the wrong fork in the road, if you’ve been barking up the wrong tree, how are you going to get back on your business back on track and
Now, there are different reasons why you might want to make a significant change in your consignment, resale or thrift shop. The first of course, is you misjudged your market somehow. The second one is that the market actually changed on you. You may have opened six months ago, you may have opened six years ago or 16 years ago, but your market somehow has changed. So you’re going to have to make a change in the way you run your business. And the third reason that you might want to be looking at changing is because you yourself have changed.
So let’s talk about change, why you need to do it, how are you going to do it, and how you’re going to get everybody on your side when you do it.
Now, the first: misjudging your market. That’s easy to do. What actually (more…)
Posted in Shopkeeping talk, tagged christmas, profit, promotions, resale shopkeeping, success on December 26, 2018|
Okay, so you haven’t had time to catch your breath yet. There’s hay to make in the holiday sunshine, so schedule that deep breath for a few weeks in the future:
Posted in Shopkeeping talk, tagged advertising, christmas, Facebook, holidays, resale shopkeeping, success on December 11, 2018|
Need a quick and festive way to use social media to promote customers grabbing some last minute gifts from your shop? Here’s an idea, inspired by Another Season in Waco TX:
And the gift? Some sort of sales promotion on some category or item your customers might be needing right now.
Make your Facebook Live Video event over-the-top FESTIVE & FUN, says Auntie Kate of TGtbT.blog
Step One: Tell your followers in every way you have at your disposal that The Great Gift Unboxing starts [day] at [time] and that they should tune in to celebrate, with you, the wonderful styles, selection, and savings you will be presenting (get it?) to them.
Step Two: Wrap up a variety of boxes in festive paper. Wrap the TOP and the BOTTOM separately… you will want to gracious;ly OPEN the box, not be tearing paper on mic. Pile them all up on whatever your “stage” will be, so you’ll also be able to use signage there saying Tune in or Stop In to see what gift each day will bring to you!
Step Three: Figure out your festive attire: Elf, Santa, and use it every day, even of you switch presenters. Write a simple 2-3 sentence script introducing yourself and your shop, then open the box, pull out the prop or the (fancy of course) scroll announcing the gift, and talk a sentence or two about it… then revert to a prepared closing like That’s today’s gift from MyShop located at … And don’t forget, we’ll be presenting a NEW Great Gift Unboxing holiday gift tomorrow right here on our Facebook page so tune in or stop by to see the surprises we’ll have for you!
Posted in 5- Minute Fixes, Shopkeeping talk, tagged christmas, holidays, resale shopkeeping, social networking, success on November 27, 2018|
You’re not done decorating your resale, consignment, or thrift shop for the holidays until you
Sneaky subliminal message: It’s easy to park at my place, and Santa shops here so you should too.
It’s easy to do. Here’s some freebies. (more…)
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 