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Posts Tagged ‘sea of sameness’

Promotional Events for your Consignment, Resale, or Thrift Shop

Posted in Shopkeeping talk, tagged , on March 11, 2012| 2 Comments »

Promotional events especially for consignment, resale and thrift storesWhen’s the last time you had an honest-to-goodness, word-of-mouth-worthy promotion in your shop?

Maybe now, with (more…)

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Sarasota Marché

Posted in Shopkeeping talk, tagged , on February 9, 2012| 9 Comments »

Nestled into a 1930’s cottage in Sarasota FL is one of the newest consignment and resale shops around: Sarasota Marché , “the brainchild of fashion and cosmetic expert Marina Eckert.”

Inspired by (more…)

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Can we talk Christmas just one more time?

Posted in Shopkeeping talk, tagged , on January 8, 2012| 4 Comments »

I know, I know, there’s a certain relief in Christmas being in the rear view mirror, but

Can we talk Christmas just one more time?

You see, there’s this really nifty decoration you can do for 2012, that costs like practically nothing and which will build your shop’s WOM like crazy… but it will (more…)

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It’s a Classic.

Posted in Shopkeeping talk, tagged , , on November 14, 2011| 6 Comments »

Yes, I know that you’ve heard that statement too many times.

Most often voiced by consignors or suppliers who want you to accept the moth-eaten Villager wool suit from 1979, or non-profit volunteer pricers who insist the beribboned goose cookie jar is worth at least $15…. but.

some things are classics.TGtbT.com loves fish bowls filled with business cards

Take the fishbowl, for example.

Or rather, the fishbowl technique of involving your clientele in your business.

It’s a classic because it works.

You know what I’m talking about. You’ve seen it in restaurants, on deli counters, maybe even at your dry cleaner’s.

Put your business card in the bowl, and every week we draw a winner for a free lunch!

Do you do this in your shop? You could have a weekly or monthly drawing for a store “Shopping Spree” of whatever amount you think will motivate your clientele. It’s a great way to involve and delight your customers, to encourage frequent visits and to build your mailing list at the same time. Go one step further, though, to set your customer service above the dreaded “Sea of Sameness”, and supply “blank business cards”… really, just appropriately-sized card stock entry forms… for those of your customers who don’t carry business cards with them.

Announce your weekly or monthly winner on your blog or Facebook Page, after a day or two’s teaser messages such as Dropped your card in our fish bowl this week? Come in by Friday… we’ll choose the Big Winner on Saturday at 11.

Make the drawing more WOM-worthy by telling them, if you like, that if the winner is actually in the store at drawing time, they get their prize doubled. Another worthy thought: let everyone know that all entries, all year long, will be in a Grand Prize Drawing on Thanksgiving weekend.

Need 10 Simple Low- or No-Cost Ways to make $10,000 more a year? Get it here, Pretty Darn Quick.

Do you have an ongoing fish bowl drawing?

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A blog to better your holiday business

Posted in economics of resale, Shopkeeping talk, tagged , , on November 6, 2011|

ReJoice with ReSale for the Holidays! HowToConsign.com shows your clientele how to!Are you a consignment, resale, or thrift store? Are you concerned that your market area just doesn’t think green for holiday gear, garb and gifts?

Fear no longer! Kate the gently-used good elf has arrived just in time. Bringing (more…)

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